Director Lifecycle/CRM (Email, Push, SMS)

About the role

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Responsibilities

• Define the long-term vision for Lifecycle Marketing, establishing the strategy, operating model, and capabilities needed to evolve Target's owned marketing ecosystem over the next three to five years.
• Serve as the executive owner of Email, Push, and SMS, representing channel strategy, business performance, and priorities while providing a clear point of view on the role owned channels play in driving guest and business outcomes.
• Modernize the Operating Model by leading the transformation of Lifecycle Marketing from manual campaign planning and execution toward technology-enabled, automated, and AI-driven decisioning. Continuously evaluate team responsibilities, simplifying processes and redefining work as capabilities mature.
• Lead cross-functional strategy, partnership, and communication by building trusted partnerships through proactive communication, aligning stakeholders on priorities, articulating tradeoffs, and translating day-to-day work into clear business outcomes while accelerating enterprise initiatives.
• Champion new capabilities across personalization, experimentation, measurement, orchestration, automation, and AI while establishing scalable ways of working that accelerate business impact.
• Lead leadership & organizational development by building a future-ready organization by coaching leaders, developing strategic talent, fostering a culture of innovation, and creating clarity through ambiguity. Empower teams to make decisions, challenge legacy ways of working, and continuously redefine how Lifecycle Marketing delivers value as technology and automation evolve.

Qualifications

• 10+ years of experience consulting at tech companies or leading CRM, Lifecycle Marketing, Digital Marketing, Ecommerce, Performance Marketing, or related disciplines.
• 5+ years leading large-scale organizations with responsibility for strategy, performance, and organizational development.
• Demonstrated success modernizing legacy marketing organizations through technology, automation, operating model redesign, and organizational change.
• Prominent ability to connect marketing strategies to drive real-time outcomes while also balancing the ability to think several years ahead, developing strategies that anticipate changes in customer behavior, technology, and marketing capabilities.
• Strong understanding of marketing technology platforms, customer data, analytics, experimentation frameworks, and AI-enabled marketing capabilities.
• Experience partnering closely with Product, Engineering, Data Science, and Martech organizations to deliver scalable marketing solutions.
• Broadly brings a consultative, enterprise mindset with exceptional judgment, executive presence, and the ability to influence organizational strategy beyond direct ownership.
• Comfortable making decisions with ambiguity, creating clarity for teams, and leading through change.

Skills

• Builder's mindset
• Enterprise mindset
• Leadership skills
• Strategic thinking
• Technology expertise

Benefits

Target offers eligible team members and their dependents comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Pay

The pay range is $135,000.00 - $243,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.

Schedule

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.