Associate Director, eCommerce Marketing and Media

About the role

Prestige Consumer Healthcare focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to improve the lives of customers. As the largest independent provider of over-the-counter products in North America, we continuously enhance and create products that align with evolving consumer needs.

The Associate Director, Digital Marketing will accelerate eCommerce growth through best-in-class digital media and digital shelf strategies. This role serves as the strategic and operational leader driving profitable growth primarily on Amazon, with additional responsibility across the omnichannel ecosystem (Walmart.com, Target.com, Costco.com, Kroger.com).

Responsibilities

• Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth.
• Own the digital shelf for best-in-class execution with a continuous improvement mindset of product detail pages (PDPs) and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content, and Brand Stores.
• Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans.
• Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics.
• Connect marketing and merchandising plans to promotional and tentpole event strategies (e.g., Prime Day, key seasonal moments).
• Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency.
• Identify and scale test-and-learn opportunities across media channels, creative, audience targeting, and retail readiness (e.g., Amazon Brand View Pro/ABVP, Amazon Marketing Cloud/AMC).
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management.
• Manage media budgets, purchase orders, media pricing, and negotiation of media services.
• Develop, coach, and mentor direct reports while fostering a culture of accountability, innovation, and continuous improvement.
• Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs.

Requirements

• Bachelor’s Degree required; MBA preferred.
• 8+ years of experience in eCommerce (especially Amazon), digital media, and/or performance marketing, with a strong preference for brand management experience.
• Strong strategic thinking combined with hands-on execution in a fast-paced environment; ability to prioritize effectively.
• Experience building scalable capabilities, processes, and ways of working across an organization.
• Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations.
• Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners.
• Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth.
• Deep understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers.
• Expertise in the Amazon advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization.
• Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis.
• Advanced analytical skills with experience leveraging tools such as AMC, retail analytics platforms, and media reporting dashboards.
• Ability to tie retailer analytics to retailer media analytics (e.g., Kroger Precision Marketing/KPM, Walmart Scintilla).
• 10% travel required (car, plane, rail).

Skills

• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from managers, clients, customers, and the public.
• Ability to calculate figures such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to apply concepts of basic algebra and geometry.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.

Physical Demands

• Regularly required to sit; frequently required to talk or hear.
• Occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl.
• Must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required include close vision and ability to adjust focus.

Work Environment

The noise level in the work environment is usually moderate.

Applicants must be authorized to work for any employer in the U.S. Sponsorship for employment visas is not available at this time.