Associate Director (Downstream Marketing) - Endovascular

Responsibilities

• Develop and execute downstream marketing strategies to achieve revenue and market share targets
• Represent the Endovascular business at executive leadership reviews and contribute to enterprise strategic planning initiatives
• Become marketing leader for endovascular portfolio, responsible for market development, marketing and execution through partnership with the NA sales team
• Maintain deep expertise in the endovascular market, including customer needs, clinical trends, competitive dynamics, and product performance
• Lead product launches, new indications, and market development initiatives
• Collaborate with regional marketing teams and sales leadership (as needed) to understand, and support regional goals, regional product launch and regional market research

Customer & Market Engagement

• Build and maintain relationships with key opinion leaders (cardiac & vascular surgeons)
• Engage customers through field travel, trainings, and industry congresses
• Translate voice of customer insights into actionable commercial initiatives
• Collaborate with Medical Education, Clinical team, and physician consultants to support and ensure ongoing clinician education goals and outcomes align with business goals

Product Lifecycle Management

• Manage full product lifecycle including positioning, segmentation, and portfolio optimization
• Identify growth opportunities, differentiation strategies, and line extensions
• Support forecasting and demand planning with Sales, Operations, and Finance

Launch & Sales Enablement

• Develop value propositions, messaging, and marketing collateral
• Create and deliver training tools for sales teams and physician education
• Ensure field readiness and successful adoption of new products through robust training delivery

Cross-Functional Collaboration

• Lead and influence cross-functional teams without direct authority to ensure alignment and successful execution of strategic priorities
• Mentor and develop marketing talent, fostering organizational capability and succession planning within the commercial organization
• Serve as a key advisor to senior leadership on market trends, competitive dynamics, and emerging technologies impacting the Endovascular business
• Partner with Upstream Marketing, R&D, Clinical, Regulatory, Operations, etc

Financial Management

• Lead annual operating plan development and long-range forecasting for the Endovascular business
• Track ROI and optimize marketing investments, and manage budgets for product line
• Present performance updates and strategic plans to leadership

Qualifications

• Bachelor’s degree in business, engineering, life sciences, or related field
• MBA or advanced business degree preferred
• 10+ years of progressive medical device industry experience
• Endovascular experience highly preferred
• Demonstrated success leading portfolio strategy and large-scale commercialization efforts
• Proven ability to influence senior leadership and drive strategic decisions with excellent communication, presentation, and stakeholder management capabilities
• Strong clinical and technical acumen in complex procedural environments knowledge of aortic anatomy preferred
• Demonstrated ability to extract and translate customer insights into commercial strategies and execution plans
• Prior people leadership experience preferred (direct or indirect)
• Strong analytical, financial, and strategic thinking skills
• Ability to travel 30-40%