Associate Director, Downstream Marketing, ACM

About the role

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Responsibilities

• Lead downstream marketing strategy for the ACM business, owning market activation, demand generation, and portfolio revenue performance.
• Drive development and execution of robust global GTM and commercialization plans for both new and existing products.
• Translate customer insights, competitive intelligence, and market dynamics into actionable commercial programs that drive adoption and growth.
• Partner with regional marketing and commercial teams to design campaigns, sales tools, digital assets, and field enablement programs.
• Lead cross-functional launch teams to ensure seamless execution of global product introductions.
• Measure program effectiveness for rapid iteration and optimization.
• Champion modern marketing capabilities, optimizing commercial programming through iteration and innovation.
• Manage commercial performance across the ACM portfolio, identifying strategic opportunities to accelerate adoption, improve positioning, and enhance messaging.
• Oversee value proposition development, branding, and product storytelling to differentiate the portfolio and increase market relevance; lead the translation into GTM resources.
• Optimize portfolio profitability through pricing strategy, and lifecycle revenue management.
• Develop and deploy sales training, competitive positioning, objection-handling guides, and customer-facing content.
• Partner with regional sales teams to understand field needs and improve funnel conversion, targeting, segmentation, and customer engagement.
• Serve as the Voice of the Customer and communicate insights to internal teams to steer priorities and program refinement.
• Understand clinical workflows, develop customer journey maps to identify opportunities to improve adoption and utilization.
• Use advanced analytics and dashboards to track funnel performance, campaign ROI, and adoption metrics.
• Collaborate closely across business units to drive alignment on commercial priorities and ensure consistent and cutting-edge messaging globally.
• Work with Upstream Marketing teams to share market feedback, influence product roadmaps, and support evidence generation.
• Partner with Medical Affairs to develop evidence-based adoption strategies that support clinical credibility and market differentiation.
• Lead, mentor, and develop a team of downstream marketers, fostering a culture of accountability and collaboration.
• Set clear priorities, manage workloads, and guide team members in developing strategic and executional capabilities.
• Demonstrate a bias for action with a strong ownership mentality.

Requirements

• BA/BS or equivalent degree required; MBA preferred.
• 8+ years of experience in medical device downstream marketing, commercial strategy, or product management.
• Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred.
• A track record of effectively driving strategy development and execution; ability to manage multiple concurrent projects with urgency is critical.
• High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools.
• Experience managing and developing talent, including setting priorities and guiding team performance.
• Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment.
• Excellent quantitative/qualitative assessment skills; ability to manage multiple commercial programs simultaneously.
• Proven business acumen and decision-making ability in dynamic market environments.
• Strategic storyteller, able to articulate a compelling vision and influence through strong presentation, communication, and cross-functional leadership skills.

Qualifications

• BA/BS or equivalent degree required; MBA preferred.
• 8+ years of experience in medical device downstream marketing, commercial strategy, or product management.
• Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred.
• A track record of effectively driving strategy development and execution; ability to manage multiple concurrent projects with urgency is critical.
• High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools.
• Experience managing and developing talent, including setting priorities and guiding team performance.
• Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment.
• Excellent quantitative/qualitative assessment skills; ability to manage multiple commercial programs simultaneously.
• Proven business acumen and decision-making ability in dynamic market environments.
• Strategic storyteller, able to articulate a compelling vision and influence through strong presentation, communication, and cross-functional leadership skills.

Skills

• Compelling & Concise Communication
• Creative & Innovative Thinking
• Strategic Planning
• Competitive Intelligence
• Collaborative
• Digitally Savvy

Benefits

At Baxter, we understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $168,000 to $231,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Pay

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

Schedule

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.