Associate Director, Digital Marketing - Alamo

About the role

Alamo was founded by music veteran Todd Moscowitz in 2016 and is home to some of today’s most promising artists, including Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more. The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow. The Associate Director, Digital Marketing will serve as a member of Alamo’s digital department, requiring comprehensive communication and coordination both internally and externally to keep projects moving forward while building out digital and social‑driven campaigns. This is a unique opportunity to influence how music reaches listeners around the world via a digital lens.

Responsibilities

• Set goals for artists/projects and build timelines, content, and activations to achieve those goals.
• Secure artist and partner buy‑in and execute across all ideas and activations.
• Oversee social and platform optimization and delivery logistics.
• Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, present them to artists’ teams, and execute the campaigns—drawing on music culture, key brands, influencers, and out‑of‑the‑box thinking.
• Manage multiple social accounts with millions of followers, overseeing their activity and growth.
• Deliver next‑level creative—both commissioned and in‑house—including custom videos, Snapchat lenses, memes, and more.

Requirements

• At least 5 years of experience running point on digital campaigns for rap artists & projects (label experience preferred).
• Deep and thorough knowledge of the modern rap genre/scene with a firm understanding of its history.
• Experience working with staff from social platforms and music streaming sites (preferred).
• Willingness to work normal business hours as well as music events at night.
• Open‑minded, passionate music fan who collaborates well and brings positive energy to tasks.

Benefits

• Inclusive, collaborative, and global community where you can fuel the creative journey.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401(k) with employer matching.
• Voluntary benefits such as company‑paid identity theft protection; resources for pets, mental health, and meditation; industry‑leading fertility coverage; fully paid leave for childbirth or bonding; fully paid leave for caregivers; programs for loved ones with developmental disabilities and neurodiversity; subsidized back‑up child and elder care; reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth & development.
• Time off for a winter recess.

Schedule

The job entails both normal business hours and additional music events that occur at night.

Pay

New York Pay Range $70,000 — $80,000 USD