Associate Director, Data Operations

Team Overview: With the adoption of Omni as Omnicom’s marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and more intelligent decisions for our clients. Omnicom Media Group created the Data Operations function to lead the charge, developing new data pipelines, reporting solutions, and implementing performance reporting into Omni.

About the Role

This role ensures agency and client teams have access to timely, accurate, reliable data for critical business decisions. The position increasingly focuses on powering these decisions with AI—ensuring data accuracy, democratizing insights, and enabling real-time optimizations. Key competencies include:

• Reporting, Data, and Technology Expertise
• Media and Marketing Industry Knowledge
• Data Quality, QA, Automation, and Governance
• Delivery, Project Management, and Process Development
• Account, Stakeholder, and Relationship Management
• Creativity, Innovation, and Problem Solving
• Business Impact and Company Advancement

Responsibilities

• Leverage mastery of tools, systems, workflows, and teams to guide and evolve the team—streamlining complex processes, suggesting organizational design, and leading implementation or selection of new partners or vendors.
• Support the design and execution of complex projects.
• Lead the design and implementation of taxonomy and naming conventions.
• Enforce governance and high data quality standards.
• Connect prioritization and work delivery to broader Annalect, Omnicom Group, and client goals.
• Grow the overall bench knowledge and strength of the team through expert-level insights.
• Support clients and agencies in data quality and data-driven decision-making.

Campaign Reporting Capability Development

• Drive rapid development of innovative campaign reporting solutions.
• Support the business lead for campaign reporting by providing requirements to the product organization addressing needs across Omnicom networks and agencies.
• Ensure the capability delivers on-demand access to agency teams and clients via dashboards, reports, data services, or analytic environments.
• Support the engagement model across OMG functions and teams, including defining roll-out processes.

Campaign Reporting Capability Delivery

• Define and manage technology-driven processes enabling efficient access to usable data for analysis and presentation, empowering agency teams to make informed decisions for U.S. and global accounts.
• Support the development of business cases and transition campaign reporting delivery to the organization.
• Operate as an extension of offshore Annalect teams to support successful delivery of campaign data solutions.
• Provide expertise across data sources to drive governance solutions (processes, technologies) ensuring service level performance in accuracy, completeness, timeliness, and access rights.

Requirements

• BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field.
• 8+ years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment.
• 6+ years in a marketing agency or directly working with marketing data—ideally focusing on paid media.
• Proficiency with advertising technology platforms and data quality/transformation tools; experience with DBT or Great Expectations preferred.
• Knowledge of cloud technologies and project management tools; experience with Starburst, Smartsheet, and/or JIRA preferred.
• Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) required. Experience with Tableau or Looker preferred.
• Fluency in SQL strongly preferred; familiarity with Python, JavaScript, or DAX is a plus.
• Ability to influence and manage cross-functional teams without formal authority; experience with offshore, technology, operations, vendor, or agency teams required.
• Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences; demonstrated success working with global, analytics, and client teams required.
• Previous roles supporting solutions engineers, technical account managers, project managers, product managers, or business intelligence developers preferred.
• Excellent communication skills; experience communicating across functional groups and leadership teams with varying technical backgrounds preferred.

Pay

New York: $70,000.00–$125,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.