Associate Director Data Master (US) Global Capability Owner

Global Capability Strategy & Roadmap

Define and articulate the capability vision, and outcomes aligned to global and franchise priorities in collaboration with key stakeholders. Own and continuously evolve the US Data Master roadmap, making prioritization and trade-off decisions to add the most value based upon user feedback and aligned with customer experience data strategy.

Translate global and regional business strategies into clear team-level plans, ensuring work is sequenced, prioritized, and resourced to deliver against the most critical needs.

Partner with business leadership to translate business needs into capability solutions with measurable success metrics that drive impact across franchises and the business.

Develop and maintain a prioritized roadmap for data master domains, sequencing enhancements to improve data quality, coverage, latency, integration, and scalability in alignment with commercial needs and enterprise standards.

Collaboration

Connect business stakeholders and the Data Master capability team, ensuring requirements are clearly defined and aligned to strategically important business outcomes and success metrics.

Partner with business leadership to ensure the Data Master global capability team delivers solutions that are strategically aligned with key business outcomes and defined success metrics.

Partner closely with Global Capability Owners and Tech Lead to align capability priorities with data architecture, platform capabilities, and technical feasibility, ensuring trade-offs support global data strategy and delivery sequencing.

Partner across the Customer Experience Organization to support seamless integration and ongoing capability evolution to support scalability, flexibility, and compliance requirements.

User-Centered Solution Development

Champion a user- and value-centric capability mindset, leveraging user insights, data usage patterns, and engagement metrics to inform the design and evolution of US Data Master capabilities that enhance usability and adoption for internal and external users.

Leverage user insights and engagement data to shape Data Master capabilities that drive an improved customer experience (for both internal and external users).

Lead discovery efforts, engaging directly with users and key stakeholders to deeply understand their needs, validate business value, and assess technical feasibility prior to development.

Delivery, Optimization & Value Realization

Partner across Global Capability teams to support the delivery of scalable, reusable Data Master capabilities.

Monitor capability adoption, outcome KPIs and engagement metrics to inform backlog prioritization and continuous improvement.

Responsible for completion of documentation (PRDs, user stories, discovery artifacts) using standard templates, and sprint planning in partnership with the Tech Lead and development teams.

Prioritize feedback from data and platform teams to provide input on enterprise platforms and architecture, driving continuous improvement in outcomes and data quality, usability, and performance while leveraging standardized enterprise solutions.

Leverage outcome metrics to support the articulation of the capability's value proposition and its impact, promoting capability awareness across CX operations and fostering a culture of engagement and feedback in partnership with Activation.