Associate Director, CRM Producer

At Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

About the role

We are seeking an Associate Director of Program Management to act as an operational leader for our CRM and email marketing initiatives, bridging the gap between Customer Engagement, Business Strategy, Technology, Big Data, and Content. You will lead small-to-medium engagements with growing complexity across multiple client teams, balancing day-to-day execution with high-level coordination to ensure flawless email campaign delivery and performance optimization. Preference will be given to candidates local to San Francisco, Miami, Chicago, Detroit, Atlanta, or nearby metros, willing to commit to a hybrid schedule of 4 days/week on average. Ability to work on PST time is required.

Responsibilities

• Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
• Oversee the development, QA, testing, and deployment of email campaigns, including managing workflow for segmentation, targeting, personalization, and journey orchestration.
• Collaborate with analytics teams to conduct A/B and multivariate testing, troubleshoot issues, and implement optimization strategies to drive conversion.
• Serve as the primary point of contact for the client on day-to-day execution, translating complex marketing goals into clear project plans and compelling email experiences.

Requirements

• 7+ years of project management experience, specifically within marketing technology, CRM, or digital agencies.
• CRM experience is required, including hands-on work with Salesforce Marketing Cloud systems.
• Experience working with development teams and demonstrated expertise in email development methodologies and best practices.
• Ability to craft and define project plans based on assumptions, requiring complex scenario planning ahead of project kickoff.
• Advanced experience with project management tools (Smartsheet and Workfront preferred).
• Excellent communication skills with proven comfort delivering daily project updates directly to clients.
• Effective systems thinking, conflict resolution, and negotiation skills to identify interconnectivity across multiple workstreams and lead teams through ambiguity.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements and ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based on eligibility).
• Business Resource Groups supporting multiple affinities and alliances.

Pay

Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. This range reflects the pay the Company believes it will offer at the time of posting. Compensation will be determined based on skills, qualifications, and experience, along with the requirements of the position.

Schedule

Hybrid schedule of 4 days/week on average, with preference given to candidates local to San Francisco, Miami, Chicago, Detroit, Atlanta, or nearby metros.