Director, CRM
About the role
This role is not eligible for immigration sponsorship Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.
Responsibilities
- Establish CRM best practices for business stakeholders and ensure compliance.
- Set and monitor CRM program targets.
- Drive CRM file retention and growth practices across email, SMS, Push and other channels.
- Facilitate resolution when competing goals create inter-divisional conflicts within CRM (audience prioritization).
- Oversee CRM Governance team responsible for ensuring coordinated CRM campaigns across SEA that are compliant with standards and protocols.
- Publish playbooks and organize regular workshops focused on providing program performance updates and roadmaps.
- Drive CRM file retention and growth across established and new marketing channels.
- Identify new opportunities for reaching current and future Samsung owners for DTC communications.
- Conceive and facilitate initiatives to improve CRM performance, including use of AI for automated decisioning, content generation, and campaign auditing.
- Bring thought-leadership based on deep analysis of the SEA CRM program and a thorough understanding of industry trends and best practices.
- Develop educational topics and presentations to share with Marketing leadership.
- Set expectations for annual CRM targets with business teams, and provide guidance and