Director, CRM

Essential Job Duties

• Lead CRM initiatives across brands, supporting strategies that drive repeat purchase behavior, active customer growth, revenue, loyalty, and increased lifetime value.
• Optimize Beyond’s customer database to enable measurable retention and reactivation outcomes.
• Manage lifecycle marketing automation and cross-channel campaign execution.
• Partner on the evolution of CDP/CRM infrastructure, influencing how, when, and what we communicate to customers.
• Build, mentor, and manage a high-performing, cross-functional CRM/Lifecycle team that is data-driven and collaborative.
• Partner closely with the Customer Service team to leverage insights that improve both customer and agent experience.
• Combine customer data, analytics, insights, and research to identify opportunities for CRM program development.
• Drive personalization across email and site through audiences, journeys, and lifecycle stages.
• Bring the voice of the customer into key marketing and product development moments.
• Oversee email, SMS, push, and direct mail execution; influence loyalty, app, site, and performance marketing strategies tied to retention.
• Support martech and data governance initiatives in partnership with IT to continuously improve CRM capabilities.
• Establish and maintain best practices for database optimization and lifecycle orchestration.
• Measure, analyze, and report on CRM campaign and channel performance.
• Partner with insights and analytics teams to identify friction points, champion customer needs, and support CRM strategies that drive retention.
• Follow legal guidelines and serve as a key partner in ensuring privacy and data governance compliance.

Minimum Qualifications

• 7–10+ years of experience in CRM/Lifecycle marketing, with measurable impact on business outcomes; experience managing and developing a team.
• Proven ability to collaborate cross-functionally and contribute to long-term CRM strategy.
• Strong understanding of relational databases, ETL processes, and using diverse data structures to power customer communications; working knowledge of SQL preferred.
• Demonstrated success driving retention through lifecycle and CRM programs.
• Strong business acumen, customer empathy, and passion for customer journey mapping.
• Able to translate complex concepts into clear communication for various audiences.
• Effective collaborator across matrixed teams.
• Strong financial, analytical, and problem-solving skills; proficiency with Excel and MS Office.
• Positive, proactive leadership style with an interest in developing team members.
• Entrepreneurial mindset with the ability to adapt quickly in a fast-paced retail environment.
• Understanding of holistic customer experience across all marketing channels.
• Passion for current and emerging marketing practices.

Required Skills and Experience

• Bachelor’s degree in marketing or related field required.
• MBA or master’s degree is a plus.

Leadership Note

• Experience hiring and leading diverse teams.

Physical Requirements

• Must be able to sit and/or stand for long periods of time.
• Bending, stooping and reaching are also frequently required.

Who We Are

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer

• 401k (6% match)
• Flexible Schedules
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
• And More...

Benefits

Benefits vary based on position, tenure, location, and employee election.

Equal Employment Opportunity

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.