Associate Director, CRM Development

About the Company

TripleLift is an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology powers the world's leading brands to find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us for our innovative solutions, premium formats, and dedicated experts focused on maximizing performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals, and are committed to economic inclusion.

About the Role

The Associate Director, CRM Development plays a critical role in architecting and scaling the technology foundation that powers TripleLift's go-to-market engine. In this position, you will serve as the primary owner and developer of our Salesforce org—driving custom object builds, workflow automation, data integrity, integrations, and platform governance. You will also manage the full GTM tech stack, including Outreach, Gong, MediaRadar, and other tools, making deliberate architectural decisions about system connectivity and vendor relationships. This role partners closely with Revenue Operations, Sales leadership, and cross-functional stakeholders to translate business requirements into scalable technical solutions.

Responsibilities

• Own end-to-end Salesforce development, including custom objects, Apex, Lightning Web Components (LWC), flows, validation rules, and other platform configuration across Sales & Service Cloud and integrated products.
• Architect, build, and maintain integrations between Salesforce and the broader GTM tech stack—including Outreach, Gong, MediaRadar, and other revenue-facing tools—ensuring clean, reliable data flow across systems.
• Partner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deployment.
• Govern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy that support accurate reporting and forecasting.
• Evaluate, implement, and optimize new GTM technologies, serving as the internal subject matter expert on tool selection, vendor management, and platform roadmap.
• Proactively monitor platform health across the GTM tech stack, triaging and resolving issues and managing bug fixes through their full lifecycle.
• Partner with BI/Data teams to surface Salesforce data in downstream reporting tools (e.g., Snowflake, Omni) and support initiatives connecting BI tooling to CRM infrastructure.

Requirements

• Bachelor's degree in Computer Science, Information Systems, Business, or a related field.
• 5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrations.
• Salesforce Administration certification required.

Pay

The base salary range for this position is $140,000—$170,000 USD. Actual salaries will vary depending on factors including experience and performance. This range is one component of TripleLift’s total compensation package, which may also include bonuses and region-specific benefits.

Benefits

• Medical, Dental & Vision Plans
• Flexible PTO
• 401k with employer match

Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available after commencing employment).