Associate Director, Consumer Marketing - OTC (Eye Care)

Job Description

The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.

Key Responsibilities

• Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
• Direct development and execution of creative consumer marketing tactics and omnichannel campaigns— including TV, digital, social, website, CRM, and eCommerce platforms.
• Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
• Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
• Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
• Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed.
• Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives.

Qualifications

• Bachelor’s Degree required.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.
• Deep knowledge of brand management, omni-channel approaches, and campaign development.
• Track record of managing multi-agency partnerships and influencing across a matrixed organization.
• Strategic thinker with strong planning, organization, attention to detail, and execution skills.
• Intellectual curiosity and ability to generate new ideas for consumer engagement and growth—across both traditional and digital touchpoints.

Preferred Qualifications

• BA/BS required; MBA preferred.
• 8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable.

Pay and Benefits

Pay Range: $141,500 - $268,500 USD
AbbVie offers a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term and long-term incentive programs.

Equal Opportunity Employer

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

Recruitment Phishing Scams

We have recently become aware of various recruitment phishing scams targeting job seekers. Please be advised:

• Absolutely no sensitive personal information (such as bank account details, social security numbers, or payment of any kind) should be shared during the recruitment process.
• If you suspect you have received a fraudulent offer or communication claiming to be from AbbVie, please do not respond, open any attachments, or click on any hyperlinks.
• If you have any questions or concerns regarding the authenticity of a communication alleged to have been made by or on behalf of AbbVie, please contact us immediately.

Where We Work

This role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.