Associate Director, Consumer Insights - Salty

Benefits

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay.

If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

What you will do

• Lead through insights that illuminate possibilities, inspire action, and integrate with business priorities.
• Illuminate possibilities by connecting multiple sources of data, analytics, and human insights to identify growth opportunities and shape strategic direction across the Salty Snacks portfolio.
• Inspire action through compelling storytelling, strategic recommendations, and consumer-centered thinking that influences decision making across functions.
• Integrate insights into business priorities, innovation processes, and commercial strategies to enable sustainable category and brand growth.
• Drive insight-led innovation from idea generation through commercialization, helping build a strong pipeline within total addressable markets.
• Partner with Brand, Innovation, Analytics, and Commercial teams to develop winning strategies grounded in consumer, shopper, and category understanding.
• Deliver best-in-class foundational insights that serve as the strategic bedrock for brand positioning, renovation, communications, and portfolio expansion.
• Apply a broad range of quantitative and qualitative methodologies to uncover actionable insights and drive business impact.
• Identify emerging cultural, consumer, competitive, and marketplace trends to proactively influence strategic priorities.
• Act as a strong voice of the consumer within the organization, helping build empathy and consumer-centric thinking across teams.
• Mentor and develop team members and may manage direct report(s).

Who you will work with

• Campbell Snacks Brand Teams
• Growth Office
• Insights & Analytics Team
• Brand Innovation and Commercialization Teams
• Consumer Analytics and Strategy partners
• External research and agency partners
• Senior Director, Insights – Campbell Snacks

Qualifications

• Bachelor’s degree required; MBA preferred
• 8+ years of Consumer Insights experience, preferably within CPG or food and beverage
• Strong strategic thinking and ability to connect insights to business outcomes
• Expertise across quantitative and qualitative research methodologies
• Proven ability to influence cross-functional teams and drive action through insights and storytelling
• Experience leading insight development across innovation, brand strategy, communications, and commercialization
• High learning agility, curiosity, and collaborative mindset
• Strong project leadership and vendor management capabilities
• Experience mentoring junior talent and/or managing direct reports preferred