Associate Consumer Insights Manager

About the role

In the role of Associate Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams.

Responsibilities

• Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
• Help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
• Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
• Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
• Identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
• Have influence on the direction of the company’s brand strategy by always keeping the consumer first and operating with a growth mindset

Requirements

• Bachelor’s degree in Marketing, Business, Psychology or similar, or MBA (ideally with social science, research focus)
• At least 3 years of consumer research experience (supplier, client or agency)
• Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
• Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
• Ability to identify and synthesize consumer information to provide insights to key customers
• Excellent time management and organizational skills
• Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Qualifications

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, wellness incentives and EAP with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Benefits

• Pay and Benefits at Molson Coors are committed to paying people fairly and equitably for the work they do. Job Posting Total Rewards Offerings: $83,200.00 - $109,200.00 (posting salary range) + 10% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).