Associate Director, Communications & Digital Strategy, CHIP

About the Role

The Associate Director of Communications & Digital Strategy is responsible for leading and executing an integrated approach to storytelling, marketing, and digital engagement. Reporting to the Director of Knowledge Management & Marketing, this role is critical to advancing the organization's visibility, strengthening its brand, and supporting programmatic impact through strategic communications and data-driven marketing. Blending communications, marketing, and digital platform management, this position requires a strategic thinker who is equally comfortable executing day-to-day content, managing systems, and coordinating across internal teams and external partners.

Responsibilities

• Lead the development and execution of a comprehensive communications strategy aligned with organizational goals for the Center and in collaboration with SP2 Strategic Communications & Design
• Produce and oversee external communications, including newsletters, website content, social media, and guidance
• Translate complex ideas into clear, compelling messaging for diverse audiences
• Maintain and evolve the organization's brand voice, editorial standards, and style guide
• Serve as primary webmaster for the organization, ensuring timely updates and a high-quality user experience
• Manage website content, structure, and occasional functional improvements
• Administer CRM and marketing automation tools (e.g., Salesforce, Account Engagement), supporting segmentation, analytics, and reporting
• Oversee digital tools and platforms to ensure consistency, efficiency, and alignment with branding, in collaboration with SP2 Information Technology and Strategic Communications & Design
• Serve as liaison to external vendors and consultants (e.g., designers, developers, marketing partners)
• Develop and implement marketing strategies to expand audience reach and engagement
• Analyze and optimize social media and digital campaigns using performance data and insights
• Create marketing materials such as event promotions, graphics, and digital campaigns
• Identify opportunities to amplify organizational visibility through media, partnerships, and timely narratives
• Identify communications opportunities tied to current events, research, and program initiatives in collaboration with SP2 Strategic Communications & Design
• Own and maintain the editorial calendar, coordinating across the Center and SP2 Strategic Communications & Design to align content and campaigns
• Contribute to organizational planning with the Director of Knowledge Management & Marketing and CHIP staff
• Coordinate internal workflows and approvals to ensure high-quality, timely deliverables
• Manage student workers
• Participate in and support activities for the Center and School
• Perform additional duties as assigned, including participation in convocation and graduation ceremonies as needed

Qualifications

Required

• Bachelor's degree
• 2-3 years experience
• Strong writing, editing, and storytelling skills
• Experience managing websites and digital content systems
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce)
• Demonstrated project management and organizational skills
• Ability to synthesize complex content into accessible messaging

Preferred

• Experience with marketing analytics and performance evaluation
• Graphic design, visual, and multimedia communication skills
• Experience in nonprofit, higher education, or mission-driven environments
• Familiarity with tools such as Adobe Creative Suite, WordPress, and collaborative platforms

Core Competencies

• Strategic thinking paired with strong execution
• Attention to detail and commitment to quality
• Ability to manage multiple priorities and deadlines
• Strong collaboration and relationship management skills
• Adaptability in a growing and evolving organization

Pay

$55,962.00 - $68,000.00 Annual Rate. Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.