Associate Director, Commerce Analytics

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading only if there is real specific content. We must not repeat job title. Must preserve all substantive info. Remove boilerplate like EEO, application instructions, etc. We need to parse the posting. Company Description: we can include as part of Overview? The instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. The posting includes Overview (which is like About the role). So we can put Overview content under

About the role

. Also there is Company Description before Overview; we can incorporate that into About the role as well. Responsibilities: there is a big list. Qualifications: there is a list of qualifications. Skills: maybe we can extract skills from qualifications? The posting includes many skill-like items: Strong understanding, interpretation, diagnostics in BLS studies, etc. Also Data visualization skills desirable, Quantitative education or experience preferred, etc. Also Strong client management/consultative experience, etc. We could put those under Skills. But we must not invent sections if no specific content. There is content for skills. Benefits: The posting includes benefits description under Additional Information: "Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off." Also mention Publicis Groupe provides robust and inclusive benefit programs. So we have benefits content. Pay: Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. Also mention that compensation will be determined based on skills etc. So we have pay. Schedule: Not mentioned. No schedule info. So we should not create Schedule section. Also we need to include maybe "Requirements" vs "Qualifications". The posting has "Qualifications" heading. Could also treat that as Requirements. But we have both Requirements and Qualifications as possible headings. We need to decide which to use. The posting has a "Qualifications" section with bullet points. Could map that to Qualifications. For Requirements, maybe we could include minimum years experience etc. But that's also in Qualifications. To avoid duplication, we could use only Qualifications and omit Requirements if content overlaps. However instruction: Prefer a few substantive sections over many thin ones. So we could combine Requirements and Qualifications into one section? But headings are prescribed; we can choose to include only those with real content. If we think Qualifications covers requirements, we can include Qualifications and skip Requirements. Or we could include Requirements with content like "Minimum 5 years of experience..." and Qualifications with the rest. But that would split similar content. Better to have one section: Qualifications. We'll omit Requirements. Skills: we can extract skill-specific items: Strong understanding, interpretation, diagnostics in BLS studies, etc.; Data visualization skills desirable; Quantitative education or experience preferred; Strong client management/consultative experience; Strong critical thinking and problem-solving skills; Solid written and verbal communication skill; Strong understanding and experience with digital media buying, KPI development, and technology practices; Demonstrated experience with programmatic audience buying concepts and execution; Strong attention to detail; Outgoing and able to integrate with fast-paced planning and activation teams; Able to cultivate excellent relationships with technology and research partners; Ability to meet deadlines in a fast-paced environment; Hands-on, problem solving abilities – “can do” approach. We'll put those under Skills. Now About the role: include Company Description and Overview paragraphs. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep the details but can rephrase? We should keep the substance but can rewrite in our own words as long as we preserve meaning. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we must not omit any detail. We need to include all details from the posting, but we can format them. However we cannot include boilerplate like EEO, navigation, legal, duplicated lines, application instructions. We must remove those. We need to ensure we include all substantive info from Company Description, Overview, Responsibilities, Qualifications, Benefits, Pay. Also maybe the "Additional Information" about Viva La Difference etc. That's substantive about culture and benefits; we already captured benefits. The Viva La Difference statement is about diversity and inclusion; is that substantive? It's part of Additional Information. It might be considered boilerplate? It's not EEO or legal; it's a motto. Might be considered part of company culture. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. The Viva La Difference is not exactly EEO but it's about diversity. Might be considered part of EEO? Not sure. Safer to keep it? It's not explicitly listed as boilerplate to remove, but it's a statement about diversity. Could be considered part of EEO. I'd lean to keep it as part of Additional Information maybe under Benefits or a separate section? There's no heading for Culture. We could incorporate into Benefits or About the role. But we need to preserve all substantive info; if we omit it, we might be violating. However the instruction says remove EEO/equal-opportunity boilerplate. The Viva La Difference is about diversity and inclusion, which is akin to EEO. So maybe we should remove it. The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate". So we should remove that statement. Also the accommodation contact line is likely part of EEO/accommodation, so remove. Also the "All your information will be kept confidential according to EEO guidelines." remove. Also the "If you require accommodation..." remove. Also the "Publicis Groupe provides robust and inclusive benefit programs..." that's benefits, we keep. The Viva La Difference maybe considered part of EEO, but it's a motto. I'd remove it to be safe. Also the "Temporary roles may be eligible..." that's about benefits for temporary roles; we can keep as part of Benefits. Also "For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." keep. Also "The Company anticipates the application deadline for this job posting will be 11/16/2026." That's application instruction? It's a deadline; might be considered application instruction. The instruction says remove application instructions. So we should remove the deadline line. Also "Compensation Range: ..." we keep as Pay. Now we need to ensure we don't repeat any duplicated lines. We'll need to parse the responsibilities list: It's a paragraph with many sentences separated by line breaks? We'll turn each responsibility into

. Let's extract responsibilities: - Build strong relationships with internal & external stakeholders, facilitating synergy between the planning and activation functions that manage day-to-day client business - Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction - Identify organic growth opportunities and partner with Client and Analytics leadership to convert - Drive a culture of ‘always-on’ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning and activation - Lead in-campaign learning agendas and test design in partnership with media partners & client stakeholders (i.e. a/b tests, multi-cell tests, pre/post) - Lead measurement in support of brand goal objectives (i.e. awareness, consideration lift) - Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to - Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results - Consult with senior client marketing and business leaders to define and answer most important business questions - Advise on how to best leverage media and marketing investments to drive business results - Work collaboratively with the network to provide the client with thought leadership, and leverage it to create meaningful and measurable marketing experiences - Underpin client marketing processes with ‘big picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments - Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required) - Guide and work closely with the planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc…) - Create and manage deliverables against detailed project plans that align expectations with actionable outcomes - Provide a high-value consultation layer on top of analytics deliverables - Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts - Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied - Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis - Build the profile of Analytics within the agency by packaging and evangelizing best in class client work Now Qualifications: list: - Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand. - Strong understanding, interpretation, and diagnostics in: - BLS studies within Ad serving platforms (i.e. DV360 BLS & Search Lift, amazon BLS, TikTok BLS, etc.) - BLS studies attributed to OOH executions - 3P Cross Channel BLS studies (i.e. Kantar, Dynata, DISQO, Lucid, etc.) - MMM (i.e. IPSOS, Nielsen, Analytic Partners) - Working knowledge of databases and SQL is preferred - Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.) - Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing). - Experience in a cross-functional team environment with agency experience a big plus - Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment - Strong client management/consultative experience with both presenting and resolving issues - Extensive experience leading and managing marketing technology projects from ideation through implementation - Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights - Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audiences - Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution - Demonstrated experience with programmatic audience buying concepts and execution - Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories - Strong attention to detail, and be able to quality-check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams - Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures) - Outgoing and able to integrate with fast-paced planning and activation teams - Able to cultivate excellent relationships with technology and research partners - Ability to meet deadlines in a fast-paced environment - Hands-on, problem solving abilities – “can do” approach (someone who is a thinker and a doer) Note there is a stray parenthesis at end of "Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)" maybe a typo; we keep as is. Now Benefits: from Additional Information: - Our benefits package includes medical coverage, dental, vision, disability, 401K, as