Associate Director, Analytics

About the role

The Associate Director, Analytics will be dedicated to one of our largest client teams. The AD will play a key role in driving client measurement approaches and in uncovering what did and didn’t work to achieve client brand goals and to use this knowledge to support strategic and tactical plan optimizations.

Responsibilities

• Support and help implement the strategic measurement vision for our client, including analytics roadmaps, measurement frameworks, learning agendas, strategic and tactical plan recommendations, and cadence and formats of client deliverables drawing on deep understanding and media measurement, analytics, our client’s business, and how analytics can best contribute to effective media planning.
• Help evaluate and recommend measurement vendors and solutions to continuously drive innovation and operational excellence.
• Identify insights derived from existing measurement solutions and media reporting and ensure that insights are actionable for media planning/buying and ladder up to overall client strategic objectives.
• Manage 2 people (a senior analyst and analyst) in organizing and analyzing data to facilitate insights but be a part of a larger client analytical team and be ready to flex as needed.
• Become a trusted advisor on analytical measurement to clients and internal teams.

Qualifications

• 6-7 years of relevant experience, including media agency experience.
• Ability to translate campaign performance data into clear, actionable insights that inform media planning, optimization, and future campaign strategy.
• Experience interpreting advanced measurement outputs, including marketing mix modeling, attribution models, incrementality testing, brand lift studies, and cross-channel performance analyses.
• Strong ability to develop measurement frameworks and learning agendas that connect campaign objectives to KPIs, data sources, methodology, reporting approach, and decision-making needs.
• Possess deep understanding of brand lift measurement.
• Capable of building trusted relationships with internal cross-functional teams and with clients as needed.
• Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.
• Strong analysis capabilities. Must be able to peel through layers of data, identify important findings, and deliver analysis and insight in a constructive and concise manner to both internal teams and external client constituents.
• Experience with media measurement companies such as Nielsen, Kantar Millward Brown, Dynata, Upwave, DISQO, etc.
• Solid understanding of survey design for media impact measurement.
• Prior management of teams of analytics professionals at manager / analyst level.
• Excellent verbal and written communication skills, including the ability to create client-ready presentations with guidance as needed and the ability to explain results when communicating with and presenting to clients.

Preferred Skills & Experience

• Knowledge of typical proprietary agency planning tools.
• Understanding of cross-channel analytics including mix modeling/econometric analysis, digital attribution, and digital/cross-media brand studies and the ability to derive appropriate insights from each.
• Understanding of Ad Operations and QA procedures.