Associate Director, Analytics

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate Director, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Responsibilities

• Developing measurement plans
• Create new and adapt existing go-to-market analytics products
• Provide guidance around client insights and recommendations to grow strategic thinking
• Provide training on analysis tools
• Conduct career growth conversations

Qualifications

• Skills with 6+ years of experience, you know what it takes to slay Analytics
• Assisting in the gathering and analysis of client requirements for Analytics and BI deliverables
• Developing rich, interactive data visualizations that integrate data from multiple sources, with a primary focus on B2B behavioral customer data
• Strong understanding of BI tool (Tableau, Power BI etc.) architecture required to develop high quality BI deliverables
• Designing and executing quantitative analyses to help clients improve marketing effectiveness and drive deep customer insight
• Identification of marketing and business optimization opportunities based on analysis of trends and strategic insight development
• Presenting and communicating results to Heartbeat internal stakeholders (account, strategy, creative) and client teams
• Learn and deliver customer analyses and insights including but not limited to: Website Visitor Insight Studies, Customer Segmentation, Retention Analysis, ROI Modeling, Lifetime Value Analysis, Customer Profiles, Cross Channel, Media Mix, Brand and Market Research

Additional Information

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.