Associate Director, B2B Strategy

About the role

For our client, we are seeking a Associate Director, B2B Strategy to join the team of a leader in the Business Services space. This role will shape integrated B2B go-to-market media strategies that connect planning, execution, and measurement across the funnel. The Associate Director will partner closely with sales and marketing stakeholders to improve revenue velocity and drive stronger campaign outcomes. This person will also assess operational gaps, refine multi-channel performance, and act as a trusted advisor on transformation and execution. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Lead the development of integrated B2B go-to-market media strategies
• Optimize multi-channel media efforts for full-funnel performance
• Conduct operational assessments to identify performance gaps
• Align sales and marketing strategies for improved revenue velocity
• Serve as a trusted advisor on campaign execution and operational transformation

Qualifications

• 6-8 years of experience in multi-channel B2B media campaigns
• Proven track record of linking media strategies to measurable outcomes
• Hands-on knowledge of analytics and advertising platforms
• Expertise in audience segmentation and measurement using ABM tools
• Deep experience with CRM and marketing automation platforms

Benefits

• Remote-first culture
• Unlimited PTO
• Extended holiday break
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Comprehensive health insurance options
• Annual Class Pass credits

Pay

Compensation: $110,000 – $135,000 annually