Associate Director, Audience Data & Platforms

Overview

The Audience Design team is at the core of what we do at Spark Foundry. The Data & Platforms team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad technology, data management, data-driven marketing, and enable a data-first strategy throughout our planning and buying process.

Responsibilities

• Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
• Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format -- education/evangelize the findings
• Oversee relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions
• Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs
• Provides input to client business-related decisions

Qualifications

• 5+ years of prior digital advertising experience in a client-services capacity
• 2+ years managing 2+ direct reports
• In-depth technical knowledge of ad and marketing technology, including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, customer data management platforms, identity resolution solutions, DSPs, etc
• Strong project management skills and keen ability to delegate
• Strong understanding of digital media planning and management processes
• Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)
• Expert understanding data flow within adtech/martech ecosystem.