Associate Director, Audience Data & Platforms

About the role

The Associate Director will be integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients and then implementing these strategies with the Strategy, Activation, and Operations teams as well as clients themselves.

Responsibilities

• Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
• Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format -- education/evangelize the findings
• Oversee relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions
• Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs
• Provides input to client business-related decisions

Qualifications

• 5+ years of prior digital advertising experience in a client-services capacity
• 2+ years managing 2+ direct reports
• In-depth technical knowledge of ad and marketing technology, including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, customer data management platforms, identity resolution solutions, DSPs, etc
• Strong project management skills and keen ability to delegate
• Strong understanding of digital media planning and management processes
• Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)
• Expert understanding data flow within adtech/martech ecosystem.