Associate Director, Analytics Products

About the role

The Associate Director, Analytics Products is the single-threaded product owner for AbbVie's Omnichannel analytics portfolio. This role holds ultimate accountability for these products' business value, working closely with Data Science, Marketing, Digital Lab, BTS, APEX Business Units, and external partners.

Responsibilities

• Own the product vision, strategy, and roadmap for the Omnichannel analytics suite, ensuring alignment from strategy through execution.

• Define the problem space — articulating business outcomes, user needs, scope, and the product backlog — while partnering with Data Science, Data Transformation, and BTS on technical delivery.

• Manage the full APEX product lifecycle across Omnichannel initiatives, from Intake and Solutioning through Prioritization, Build & Validate, Delivery & Adoption, and Measure & Enhance.

• Drive value-based prioritization, making disciplined trade-off decisions on scope, features, and timelines based on business impact, with clear acceptance criteria for deliverables.

• Define and track success metrics, including adoption and business impact, and establish closed-loop measurement frameworks to assess end-to-end promotional effectiveness.

• Partner with Marketing, Digital Lab, BTS, APEX Business Units, and external vendors to co-develop analytics solutions that deliver quantifiable value across HCP and patient journeys.

• Represent analytics products in Product Council and Steering Committee forums as the authoritative voice on product direction and trade-offs.

• Engage stakeholders consultatively, shifting conversations from feature requests to problem definitions, user outcomes, and measurable results.

• Communicate insights and strategy clearly — creating compelling roadmap presentations and recommendations for executive and senior cross-functional audiences.

Qualifications

• Bachelor's degree in Business Administration, Statistics, Economics, Engineering, or a related quantitative field.
• Advanced degree (MBA, MS, or PhD) preferred.
• 10+ years in marketing analytics, digital analytics, or commercial analytics in biopharma, healthcare, or life sciences.
• 6+ years as a product owner or product manager for analytics, data, or technology products, with full lifecycle ownership.
• 6+ years in omni-channel analytics, engagement analytics, journey analytics, or closed-loop measurement.
• 6+ years defining data and technology requirements in collaboration with data science, engineering, or technology teams.
• 6+ years measuring commercial effectiveness via promotional response analysis, closed-loop measurement, A/B testing, or quasi-experimental methods.
• 2+ years leading, mentoring, and developing direct reports in an analytics or product function.
• Demonstrated experience managing vendor relationships to deliver analytics capabilities at enterprise scale.
• Hands-on experience with data science tools (Python, R, SQL) and ability to engage technically with data science and technology partners.

Preferred Experience

• Agile product development experience: backlog management, sprint planning, user story writing, and acceptance criteria.
• Familiarity with pharma data sources (Symphony Health, IQVIA, or equivalent prescription, patient, and omnichannel marketing data).
• Experience within formal product governance frameworks, including intake triage, investment prioritization, and steering committee processes.