Associate Director, Affiliate Partnerships

Responsibilities

• Develop affiliate and social commerce strategies aligned to client marketing, campaign, and profitability goals.
• Act as the senior affiliate and social commerce voice in the room, presenting performance results, recommendations, and industry perspectives to senior client collaborators.
• Own always-on channel performance and optimization across core performance levers, including traffic, conversion, ROAS, AOV, repeat rate, LTV, and contribution margin.
• Manage and grow relationships with publishers, creator platforms, influencer networks, and commerce technology partners.
• Develop commission strategies, incentive frameworks, and partner tiering models that drive productivity and retention.
• Own end-to-end affiliate operations, including onboarding, attribution, commissions, invoicing, payouts, governance, and lifecycle management.
• Build scalable workflows and documentation, finding opportunities to automate and simplify processes.
• Lead and develop a team of affiliate and commerce specialists, setting clear expectations and ensuring high-quality delivery across multiple clients, partners, and campaigns while keeping collaborators aligned on priorities, risks, and tradeoffs.
• Maintain a detailed understanding of the affiliate landscape, industry trends, challenges, and driven activity, and translate insights into scalable opportunities for clients.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or a related field.
• 4+ years of experience in affiliate marketing, partnerships, social commerce, or performance marketing, including experience leading programs across multiple partners, clients, or categories.
• 2+ years of experience managing junior staff.
• Hands-on fluency with Impact.com, CJ, or a comparable affiliate platform; you have managed programs directly, not just reviewed dashboards.
• Proven track record working with publishers, creator platforms, influencer networks, or commerce partners, including commission strategy development and commercial negotiations.
• Strong understanding of affiliate economics, including GMV, ROAS, AOV, CAC, commission cost, and contribution margin, with the financial acumen to manage budgets, forecasts, and reconciliations.
• Ability to translate data into clear, well-articulated, and actionable insights.
• Strong written and verbal communication skills, with the ability to present to clients and maintain client correspondence and internal documentation.
• Serves as a resource to others in the resolution of complex problems and issues.

Additional Information

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• We provide robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• The Company anticipates the application deadline for this job posting will be 8/10/2025.