Associate, Digital Journey

About Us

Girl Scouts of the USA (GSUSA) was founded in 1912 and is the preeminent leadership development organization for girls. It champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. The Marketing team at GSUSA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences.

Essential Responsibilities

• Support in maintaining a unified customer view using declared interests, behavioral data, email engagement, clicks, lifecycle stage, and lead scoring values.
• Help monitor and flag trends in lead scoring data for review by senior team members.
• Build, QA, and deploy emails in support of the centralized email marketing strategy.
• Identify redundant or low-value sends and bring them to the attention of the strategy lead.
• Ensure emails are built to spec, on-brand, and aligned with lifecycle and business objectives.
• Support the build and maintenance of lifecycle journeys that keep audiences warm through relevant content from our website and content library.
• Aid in nurturing prospects, members, and lapsed members to drive progression through the funnel.
• Execute sends to high-intent segments for key conversion goals, including: Membership registration, Merchandise purchases, Event sign-ups, and Lapsed member reactivation.
• Assist in building and maintaining segmentation for campaigns and offers.
• Support the application of engagement and behavioral data to adjust messaging, cadence, and timing.
• Identify potential cross-selling and up-selling opportunities across verticals.
• Support ongoing optimization efforts through subject line testing, content testing, cadence optimization, and timing analysis.
• Support A/B and multivariate testing across subject lines, content, templates, cadence, and send timing.
• Pull and compile performance reports, tracking engagement, lead score progression, conversions, and ROI.
• Translate performance data into clear summaries and preliminary recommendations for review.

Required Competencies

• Strong attention to detail and commitment to quality.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to manage multiple priorities and deadlines.
• An analytical mindset with a willingness to learn and apply new technologies and processes.
• Collaborative team player with strong customer-service orientation.

Required Technical Skills

• Experience with Salesforce Marketing Cloud (SFMC) or a comparable email service provider (ESP) and CRM platform.
• Experience building, testing, QAing, and deploying email campaigns.
• Ability to compile and analyze campaign performance metrics and reporting data.
• Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
• Experience with email template tools such as Dyspatch or similar platforms.

Preferred

• Experience supporting customer lifecycle marketing programs and automated nurture journeys.
• Familiarity with membership-based, nonprofit, multi-channel, or multi-vertical organizations.
• Understanding of conversion optimization, audience engagement strategies, and email governance practices.
• Experience with AMPscript and SQL.
• Experience working with customer segmentation, lead scoring models, and marketing automation tools.
• Experience creating performance dashboards and marketing reports.
• Demonstrated curiosity and willingness to learn new marketing technologies and data-driven practices.
• Experience collaborating with cross-functional teams and external stakeholders.
• Ability to identify opportunities for process improvement and campaign optimization.