Associate CRM Marketing Manager

About the Role

As part of Chewy’s SmartPak business, the Associate CRM Marketing Manager is responsible for executing promotional marketing campaigns and optimizing lifecycle marketing campaigns that strengthen customer engagement, retention, and loyalty. This role supports CRM strategy through campaign deployment, audience segmentation, quality assurance, reporting, and collaboration with cross-functional teams to deliver personalized customer experiences that drive business results. The ideal candidate is detail-oriented, analytical, collaborative, and comfortable managing multiple campaign priorities at once.

Responsibilities

• Email Campaign Execution
  • Support CRM and Retention efforts through daily email campaign building and scheduling, ensuring timely delivery of emails.
  • Ensure creative, offers, and copy are properly integrated into campaigns.
  • Partner with cross-functional teams to align email execution with promotions and brand initiatives.
  • Identify and execute A/B testing opportunities to improve overall business performance.
  • Build modular, reusable email templates and components (headers, footers, product grids, hero blocks, UGC sections) using table-based HTML.
  • Implement responsive layouts, including fluid and hybrid layouts, and dark-mode-safe styles. Leverage scripting languages like MJML and Liquid when appropriate.
  • Collaborate on the email design system in partnership with the creative team, including tokens, color palettes, typography rules, and asset specifications.
  • Create code libraries and snippets for common patterns (buttons, navigation, carousels, banners) to accelerate production.
• Deliverability and List Health
  • Maintain a clean send list to optimize deliverability and reduce spam risk.
  • Monitor deliverability performance and troubleshoot issues.
  • Validate link accuracy, UTM parameters, image alt text, load performance, and asset paths or CDN references.
  • Implement best practices to keep customers engaged and compliant.
• Customer Experience and Automations
  • Implement accessibility best practices (semantic markup, proper ALT text, color contrast, logical reading order, focus states, meaningful link text).
  • Build and maintain templates for onboarding, welcome, browse/shop abandon, cart abandon, post-purchase, replenishment, win-back, loyalty/rewards, and referral flows.
  • Ensure transactional message templates (order confirmation, shipping updates, cancellations, password reset) are accurate, compliant, and brand-aligned.
• Creative Asset Development and Management
  • Ensure creative assets are developed, tagged, and trafficked on time for campaign execution.
  • Identify best practices for creative execution by channel and provide recommendations to improve campaign effectiveness.
• Campaign Measurement and Optimization
  • Suggest and test improvements to increase engagement and conversion.
  • Maintain compliance with CAN-SPAM, GDPR, and other email regulations.
  • Ensure campaigns are set up and tagged appropriately for sales attribution.
  • Collaborate with creative and business teams to continuously optimize creative and messaging.
  • Own and maintain the source code table for the email team.
  • Track campaign performance, summarize key results, and share actionable recommendations with the team.

Requirements

• 3 to 5 years of experience in email marketing, CRM, lifecycle marketing, digital marketing, marketing operations, or a related field.
• Experience with CRM platforms such as Emarsys, Salesforce Marketing Cloud, Klaviyo, HubSpot, Braze, or similar tools.
• Familiarity with email deliverability practices and list management.
• Exposure to preference centers or customer communication tools.
• Track record of accurate, high-quality campaign execution.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign results and identify optimization opportunities.
• Proficiency in Excel.
• Familiarity with HTML and CSS for email development, troubleshooting, or template updates.
• Working knowledge of email compliance requirements (CAN-SPAM, GDPR, or other customer communication regulations).
• Strong written and verbal communication skills.
• Ability to work cross-functionally with Marketing, Creative, Merchandising, Technology, and business partners.
• Bachelor’s degree or equivalent experience required.

Preferred Qualifications

• Experience supporting ecommerce, retail, subscription, direct-to-consumer, pet, equine, or customer retention programs.
• Experience with CRM reporting, dashboards, BI tools, Google Analytics, Tableau, Power BI, or similar analytics tools.
• Experience supporting automated customer journeys, preference centers, transactional messages, or lifecycle programs.
• Experience with basic scripting, dynamic content, AMPscript, JavaScript, Freemarker, Responsys Programming Language, or similar tools.
• Experience using design tools such as Adobe Creative Suite or Figma to support campaign asset preparation.
• Familiarity with SmartPak, Chewy, equine retail, or pet/equine customer-focused businesses.

Benefits

• 401k and annual equity grant.
• Annual bonus (for C08+ positions).
• Medical, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance.
• Parental leave and family services benefits.
• Backup dependent care and flexible spending accounts.
• Telemedicine and pet adoption reimbursement.
• Employee assistance program and discounts (10% off pet insurance, 20% off at Chewy.com).
• Unlimited PTO for exempt salary team members (subject to manager approval).
• Six paid holidays per year.
• Paid sick and family leave (in compliance with applicable state and local regulations).

Pay

The specific salary offered may be influenced by factors including relevant experience, education, and work location.

Schedule

This role may require occasional travel to support business needs.