Associate Channel Marketer – Residential / Specialty

Primary Function

The Associate Channel Marketer – Residential/Specialty will support the day-to-day activities of the Marketing Department and be responsible for ensuring the execution of channel-specific marketing projects related to our residential and specialty product portfolios.

Responsibilities

• Developing an in-depth understanding of the key end user groups inside of the Wholesale Channel.
• Learn why they support the products and brands that they do, what detracts them from supporting products and brands and use this to help the growth and success of the Bradford White Corporation.
• Actively managing the channel-specific marketing project pipeline between Bradford White internal and external marketing resources, sales and product teams and our customers.
• Collaborating with these cross-functional teams is critical to the success of this role.
• Evaluating existing marketing programs like ‘For the Pro’ and evaluate effectiveness and adjust maximizing end user adoption.
• Developing quarterly playbooks to organize product launches, promotions, etc. and communicate with internal and external sales force.
• In-depth product knowledge of our full portfolio of Residential and Specialty products.
• Leading best-in-class product launches for Bradford White’s residential and specialty products portfolio.
• Managing external business partners engaged in the development of Bradford White marketing initiatives.
• Working closely with our eLearning Training Manager/LMS Admin to understand current processes and procedures.

Job Requirements

• College and/or Graduate Degree required in Marketing, Business or Communications plus a minimum of two (2) years of corporate marketing or business development experience.
• Related industry experience a plus but not required.
• Above and beyond customer focus.
• Ability to successfully work with and influence other teams outside of the Marketing team reporting structure.
• Proven work experience as a marketing or business strategist.
• Critical thinking and entrepreneurial mindset.
• Strong analytical and consultative skills.
• Development and management of strategic marketing and/or business plans.
• Comfort in collaborating with individuals in and out of the company at all levels.
• Excellent written and verbal communication skills.
• Strong independent work skills.