Associate Business Development Manager

Responsibilities

• Advocate for the customer point of view internally, ensuring alignment across Customer Sales, Brand teams, and cross-functional partners
• Develop and manage brand-specific annual plans, including volume, trade, and profit targets
• Set the agenda for brand priorities, ensuring clear focus on key initiatives and growth opportunities
• Partner with Brand teams to align strategies with long-range business goals and customer plans
• Establish distribution and merchandising targets supported by insights and activation plans
• Collaborate with Field Sales to deliver merchandising, assortment, pricing, and shelving goals
• Equip Field Sales teams with insights, tools, and strategies to support customer selling efforts
• Develop category growth stories, new item presentations, and compelling sales materials
• Support customer engagements and occasionally participate in sales calls to influence outcomes
• Analyze program performance, identify opportunities, and adjust strategies to improve results
• Lead brand strategy execution across national and customer-specific Joint Business Planning initiatives
• Serve as a liaison between Customer Sales and Brand teams to support Joint Business Planning execution
• Provide visibility to key Joint Business Planning initiatives and manage prioritization of customer-specific requests
• Monitor brand performance trends at the account level and identify areas for intervention

Requirements

• Bachelor’s degree required
• 2+ years of Consumer Packaged Goods sales or related experience in trade marketing, sales strategy, or business development
• Experience managing strategic and tactical trade plans
• Experience with trade spending principles and financial management concepts
• Exposure to profit and loss management and financial analysis
• Experience supporting customer annual planning processes
• Financial acumen with the capability to analyze and interpret business performance
• Experience working with retailer practices and customer strategies
• Skilled at translating insights into actionable strategies and field execution plans
• Effective communication skills to present strategies and influence internal and external stakeholders