Associate Brand Manager, US Wellness Innovation & Brand Marketing

We need to output HTML fragment with sections: About the role? Actually the posting includes sections: THE ROLE, What You'll Be Responsible For, We're Looking For Someone Who, Skills, Experience & Qualifications, What You'll Get, Benefits, Pay, Bonus? Also schedule not mentioned. We must not repeat job title as heading. Use

for section headings. Use

• for any list of duties/requirements/benefits, and

  for prose. Remove boilerplate: Terms, legal, EEO, etc. Also remove application instructions, etc. Keep substantive info. We need to preserve all substantive information, not invent or summarize away detail. Must not include filler like "commensurate with experience". So we need to include sections only if there is real specific content. Let's extract content: Intro paragraph: "Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What Truly Sets Us Apart Is How We Work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better." That's about the company. Could be "About the company" but not required heading? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't require we must have those exact headings, but we can use them if appropriate. We could have "About the company" but not in list; maybe better to use "About the role" for role description. However the role description is under "THE ROLE". So we can use heading "About the role". Then responsibilities under "Responsibilities". Then "We're Looking For Someone Who" could be "Qualifications" or "Requirements". Then "Skills" as Skills. Then "Experience & Qualifications" maybe combine with Qualifications? But we already have Qualifications; maybe we can have "Experience" separate? But instruction says prefer few substantive sections over many thin ones. So we could combine Experience & Qualifications into Qualifications section. Skills separate. Benefits separate. Pay separate. Bonus maybe part of Pay? Could include in Pay section. We must not include boilerplate like "Terms: Candidates must be legally authorized..." that's eligibility; could be part of Requirements? It's a requirement: must be legally authorized to work in US full-time without sponsorship. That's a requirement. So include in Requirements/Qualifications. We must not include "Apply online..." etc. We must not include EEO, disclaimer, etc. Now let's structure:

  About the role

  ... (the paragraph from THE ROLE describing role as engine of Wellness growth strategy, etc.)

  Then responsibilities: we have a list under "What You'll Be Responsible For" with subheadings: Wellness Brand & Product Innovation, Brand Marketing & Strategy, Business Development & Growth. Each has bullet-like sentences. We'll need to convert to
  • . Probably each bullet is a sentence. We'll combine them. We need to preserve all substantive information; not invent or summarize away detail. So we need to keep each bullet point as is. Let's extract bullet points: Wellness Brand & Product Innovation: - Identify and evaluate new Wellness brands, product concepts, and partnerships that can excel in the frozen category - Develop and execute the Wellness innovation pipeline — new products, formats, and positionings that deliver genuine health and wellness benefits in the frozen aisle - Partner with R&D and Consumer Marketing Insights (CMI) to develop compelling new Wellness product propositions and packaging - Lead cross-functional teams to take product ideas from concept through commercialization to retail shelves - Apply a 'Lean Startup' mindset — build pilots, test quickly, and fail fast to rapidly identify what works - Stay ahead of consumer and category trends to identify the next high-potential Wellness opportunity before competitors do - Explore digital and e-commerce platform opportunities to bring new Wellness brands and formats to market Brand Marketing & Strategy: - Develop and execute brand marketing strategies that drive awareness, trial, and loyalty for our Wellness portfolio - Partner with Consumer Marketing Insights to design robust consumer learning plans — identifying new testing methodologies and insights generation approaches - Analyze Wellness category dynamics to continuously sharpen strategic positioning and identify the largest remaining white spaces - Lead agency and media partner relationships to develop culturally relevant marketing assets for the Wellness segment - Leverage AI tools to efficiently develop and scale marketing assets Business Development & Growth: - Identify and develop financial business cases for new Wellness growth opportunities - Build innovative new routes to market and manufacturing capabilities in partnership with cross-functional teams - Develop and maintain a pipeline of new Wellness growth initiatives — managing each from ideation through commercial launch Now "We're Looking For Someone Who" paragraph: "This is not a caretaker role. We are looking for an intelligent, innovative, and entrepreneurial leader with a penchant for outside-the-box thinking. You will identify blue-sky opportunities, evaluate them with rigorous financial analysis, and build the business cases that unlock investment. Ideal candidates are comfortable with ambiguity and energized by the opportunity to build something new." That's more like qualifications/requirements. Then "Skills" list: bullet points: - Strong Bias for Action & Accountability — for self and the teams you partner with - Growth and competitive mindset - Entrepreneurial spirit: comfortable operating without a playbook and thriving in ambiguity - Passion and drive to grow the business - Strong interpersonal and communication skills — able to influence at all levels - Analytical ability: dig into the details, derive insights, and turn them into clear business recommendations - Creative and blue-sky thinking — ability to envision what doesn't yet exist and articulate a compelling path to get there - Organized – able to manage multiple projects, teams, and deliverables on time in full Then "Experience & Qualifications" list: - Bachelor's degree required; MBA a plus - 2–4 years of CPG brand management and/or innovation experience — strongly preferred above all other backgrounds - Experience in Wellness, health, or better-for-you categories is a plus, but not required - Strong analytical skills with demonstrated ability to build financial business cases - Understanding of digital and e-commerce channels - Clear track record of successful, consistent delivery to the business - Demonstrated project management and cross-functional leadership skills - Experience working with agencies and media partners - Ability to operate in a fast-paced, dynamic, and ambiguous environment - Strong verbal and written communication skills — clear, simple, and compelling - Strategic thinker with both brand and portfolio perspective Then "What You'll Get" paragraph: "Alongside meaningful work and strong development, we offer a reward package that typically includes:" then bullet list: - Market-competitive pay and performance related rewards - Flexible ways of working - Support for health, wellbeing and life outside of work - Time off to rest and recharge - Ongoing learning and development opportunities - Medical, dental and (where applicable) vision coverage - Health and wellbeing support, including employee assistance programs and wellness initiatives - Health-related savings and spending accounts - Retirement savings programs with a competitive matching plan - Additional employee perks (e.g., corporate discounts, commuter or learning support) - Benefits vary by country and are subject to plan terms and eligibility. Then Pay section: "Pay: The pay range for this position is $88,600 to $133,000. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible." Then Benefits: "Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents." We could combine Benefits and What You'll Get? But they are separate sections. However instruction: Prefer a few substantive sections over many thin ones. Could combine Benefits and What You'll Get into a Benefits section. But we have both; maybe we can merge them. However we must not lose info. We could have a Benefits section that includes both the reward package and the benefits plan details. That would be okay. Pay section separate. Schedule not mentioned, so omit. Now we need to ensure we don't include filler like "commensurate with experience". Not present. Now produce HTML. We'll start with

    About the role

    ...

    Then

    Responsibilities

    • ... each bullet as separate li. We need to keep the subheadings? Could we keep them as part of li text? Probably yes. We'll just include each bullet as li. Then

      Requirements

      (or Qualifications). We'll include the "We're Looking For Someone Who" paragraph as prose, then maybe also include eligibility requirement (legal authorization) as a li? Could be part of Requirements list. Better:

      Requirements

      This is not a caretaker role. We are looking for an intelligent, innovative, and entrepreneurial leader with a penchant for outside-the-box thinking. You will identify blue-sky opportunities, evaluate them with rigorous financial analysis, and build the business cases that unlock investment. Ideal candidates are comfortable with ambiguity and energized by the opportunity to build something new.

      Then also include eligibility: Candidates must be legally authorized to work in the United States on a full‑time basis without the need for current or future employer sponsorship. Employment eligibility will be verified as part of the hiring process. That's a requirement; we can add as
      • ...
      . Then

      Skills

      ... each skill. Then

      Experience & Qualifications

      ... each. Then

      Benefits

      ... combine What You'll Get and Benefits details. We need to ensure we don't duplicate. Let's list all benefit items: From What You'll Get: - Market-competitive pay and performance related rewards - Flexible ways of working - Support for health, wellbeing and life outside of work - Time off to rest and recharge - Ongoing learning and development opportunities - Medical, dental and (where applicable) vision coverage - Health and wellbeing support, including employee assistance programs and wellness initiatives - Health-related savings and spending accounts - Retirement savings programs with a competitive matching plan - Additional employee perks (e.g., corporate discounts, commuter or learning support) - Benefits vary by country and are subject to plan terms and eligibility. From Benefits section: - health insurance (including prescription drug, dental, and vision coverage) - retirement savings benefits - life insurance and disability benefits - parental leave - sick leave - paid vacation and holidays - access to numerous voluntary benefits - Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions