Brand Innovation Associate Manager

Job Responsibilities

• Serves as day-to-day project manager on key initiatives and/or national initiatives related to brand, sustainability, innovation testing and/or launches, legislative compliance, training, change management and/or team projects).
• Responsible for effective management and delivering results, on-time and on-budget delivery, contingency plans, and post-mortem learnings.
• Contributes to strategy and plans (i.e. brand, innovation and/or internal and external marketing communications) by identifying and defining relevant guest, competitive and category data and insights that will drive business results for Panda.
• Regularly conducts business impact analyses, defining parameters and metrics, using various data sources, including syndicated, category, competitive, guest and brand research, to optimize activities, plans and measure program success, including impact on store revenues, profitability and guest impact.
• May conduct market research, participate in product testing and similar Marketing activities.
• Effectively communicates and manages cross-functional teams and/or agency partners on project goals and deliverables.
• Serves as lead communicator to inform management of relevant and key project milestones & updates.
• Delivers deep consumer and product insights to inform communications strategy and innovation leadership for successful commercialization and launch.
• Acts as a brand steward, having a deep knowledge of the brand architecture, positioning, and guest targets and applying this consistently across all marketing activities.
• Helps ensure consistent brand position through innovation.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field required.
• Minimum five years of marketing and project management experience, preferably in a retail/hospitality environment.
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Pay

Pay Range: P3: $90,000 - $126,500 / Annual Within the range, individual pay is determined using various factors, including work location and experience.