Associate, Biddable Digital Media (Social, Programmatic, Search)

Overview

The Associate, Biddable role offers hands-on experience in social, search, and programmatic media campaigns. This role involves developing and executing campaigns, collaborating with various teams, and gaining a comprehensive understanding of the media landscape.

Responsibilities

• Support the development and execution of social, search, and programmatic media campaigns from planning through reporting.
• Collaborate with strategy, analytics, ad operations, and activation teams to develop audience recommendations, campaign approaches, and optimization strategies based on client objectives.
• Collaborate with Creative agency for creative handoff, creative builds, optimizations, and reporting.
• Build, launch, monitor, and optimize campaigns within Demand Side Platforms, Social, and Search platforms, including audience creation, budget management, bulk edits, troubleshooting, and pacing oversight.
• Analyze campaign performance and reporting to identify insights and provide recommendations related to audience, platform, placement, bidding, and creative strategy.
• Conduct quality assurance across campaign setup, tagging, tracking, and launch readiness to ensure accurate implementation and performance measurement.
• Manage campaign deliverables, maintain status documents, communicate project updates, and proactively flag timeline risks or challenges.
• Aid in the development of client-facing materials including media plans, performance reports, optimization recommendations, tests-and-learns, and campaign wrap-ups.
• Assist in the post-campaign reconciliation, billing processes, and campaign documentation.
• Conduct audience, competitive, and marketplace research to identify opportunities and inform planning recommendations.
• Coordinate with platform and vendor partners to stay informed on industry trends, product updates, and emerging opportunities.
• Participate in team brainstorms and planning discussions to contribute strategic ideas and innovation opportunities.
• Continuously develop expertise in biddable platforms, workflows, trafficking processes, reporting tools, and campaign management best practices.

Qualifications

• Bachelor’s degree preferred in Advertising, Marketing or similar.
• Proactive: Show interest in constantly learning and growing.
• Outgoing: Lots of communication with internal teams and outside vendors required.
• Organized: Able to work with department heads to prioritize projects across campaigns while clearly communicating progress and project completion.
• Detail-oriented with strong attention to follow through.
• Strong Microsoft Office skills - especially Excel.
• Flexible and a team member.
• Willing to work in a fast-paced environment.
• Experience in Paid Search, Paid Social, or Programmatic is a plus, but not required.