Associate Athletic Director for Brand Strategy & Fan Experience

Location: San Marcos, Texas • Type: Full-time

About the role

The Associate Athletic Director for Brand Strategy & Fan Experience develops digital, marketing, and engagement strategies to enhance the brand value and fan experience of Texas State Department of Athletics. This position directs, develops, initiates, and supports strategies that drive revenue, increase attendance, and enhance in-game and fan experiences. The Associate Athletic Director reports to the Executive Senior Associate Athletic Director for External Operations.

Responsibilities

• Manage and coordinate digital strategies and engagement to enhance Texas State branding, increase fan engagement, and drive revenue.
• Oversee game presentation efforts and execution of in-game entertainment operations.
• Manage and coordinate the department’s main digital channels including social media, email marketing platforms, and SMS.
• Oversee campus and community promotional efforts to increase engagement and involvement.
• Serve on External Unit leadership team and work collaboratively with all external offices to achieve department goals and outcomes.

Requirements

• Previous experience in intercollegiate athletics, sports organization equivalent, or high-level marketing/experience entity.
• Knowledge of applied fan engagement and promotional strategies.
• Experience with game presentation, entertainment, and coordination (e.g., football).
• Experience managing digital/social media channels to advance brand affinity.
• Skill in establishing rapport with internal and external constituents.
• Demonstrated ability to work in a collaborative team environment.
• Demonstrated effective communication skills.
• Ability to supervise staff.
• Preferred education: 4-year degree.

About Texas State University - Athletics

Texas State University is an emerging research institution located in the burgeoning Austin-San Antonio corridor and in the beautiful Texas Hill Country. It is the largest of seven institutions in the Texas State University System and one of the 30 largest public universities in the country, with over 38,000 students and approximately 4,000 faculty and staff. Texas State is located in San Marcos, a growing community of over 60,000 people about halfway between Austin and San Antonio.