Assistant Athletics Director, Marketing, Revenue Strategy and Fan Engagement

We need to output HTML fragment with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We have: - Position Title given but we must not repeat as heading. - Hiring Range: $91,800-$114,785 annually, Compensation will be based on education, experience, skills relevant to the role, and internal equity. Pay Frequency: Annual. So we have Pay info. Should we include Pay section? Yes, posting states compensation range and pay frequency. So we can have

Pay

with that info. - Benefits: Not mentioned. No benefits details. So we should not include Benefits. - Schedule: Not mentioned. No schedule info. So omit. - About the role: The POSITION PURPOSE paragraph(s) can be used for About the role. So we can have

About the role

with that paragraph(s). Possibly also include reporting line etc. - Responsibilities: The ESSENTIAL DUTIES AND RESPONSIBILITIES section is long. We'll put under

Responsibilities

with

• items. Need to break into list items. Should preserve all substantive info; we can split into multiple
• each covering a duty. Must not invent or summarize away detail. We need to include all duties. Could break into many
• each sentence or clause. But we must preserve all info; we can group similar but must not lose detail. Safer to create a
• for each bullet point from the text. The text is a paragraph with many sentences; we can split by sentences. Let's extract duties from "ESSENTIAL DUTIES AND RESPONSIBILITIES Marketing, Revenue Strategy, Fan Engagement, and Game Presentation" then a long block. We'll list each sentence as a
• . Ensure we keep all content. We'll need to remove boilerplate like "Other Duties as Assigned" maybe still part of responsibilities? It's a duty: "Other Duties as Assigned". We'll include as a list item. Also there is "PROVIDES WORK DIRECTION" etc. That seems like more responsibilities. We'll include those as list items under Responsibilities as well. Also "GENERAL GUIDELINES" maybe also responsibilities. We'll include. Thus Responsibilities will be a big list. Then "QUALIFICATIONS" section: includes knowledge, skills, abilities, education, years of experience. We'll split into sections: Requirements? The instruction says use headings for Requirements, Qualifications, Skills. We have Qualifications heading already; we can also have Requirements and Skills separate if content exists. The posting has "QUALIFICATIONS" with sub-items: Knowledge, Experience, Skills, Abilities, Education, Years of Experience, Physical Demands, Work Environment, Telecommute, EEO Statement (but we remove EEO). Also "PHYSICAL DEMANDS" and "WORK ENVIRONMENT" and "Telecommute". Those could be considered Requirements? Might be better to put under Requirements heading: includes knowledge, experience, education, years of experience. Skills heading: includes demonstrated interpersonal and communication skills, etc. Qualifications heading: maybe combine? But we need to follow instruction: use headings for About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to allocate content accordingly. We have: - About the role: position purpose. - Responsibilities: essential duties etc. - Requirements: maybe knowledge, experience, education, years of experience, physical demands, work environment, telecommute? Those are more like requirements. - Qualifications: maybe the bullet list under "QUALIFICATIONS" that includes knowledge, experience, skills, abilities, education, years of experience? Actually the section titled "QUALIFICATIONS" includes Knowledge, Experience using database..., Skills..., Abilities..., Education..., Years of Experience..., PHYSICAL DEMANDS..., WORK ENVIRONMENT..., Telecommute..., EEO Statement. So it's a mix. But we need to avoid duplication. Perhaps we treat: - Requirements: Knowledge, Experience (years), Education, Physical Demands, Work Environment, Telecommute. - Skills: Demonstrated interpersonal and communication skills, written and verbal; Ability to work effectively with internal/external constituents; Capable of working both independently and as a team member; results oriented; self-starter; Demonstrated ability to handle confidential information with discretion. - Qualifications: maybe the summary statement "To perform this job successfully, an individual must be able to perform each essential duty satisfactorily." plus maybe "This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment." That could be qualifications. But we need to ensure we don't lose any content. Let's extract the exact text under QUALIFICATIONS: "To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment. Knowledge Experience using database management systems and other common office computer applications including word-processing, spreadsheet, email and browser applications. Skills Demonstrated interpersonal and communication skills, written and verbal. Abilities Ability to work effectively with internal constituents, particularly senior staff, coaching staff and other appropriate University staff. Ability to work effectively with external constituents, particularly donors and corporate sponsors. Capable of working both independently and as a team member; results oriented; self-starter. Demonstrated ability to handle confidential information with discretion. Education Bachelor’s degree required. Years of Experience 5 years of experience or equivalent in athletic marketing, business marketing, or related field" Then after that there is PHYSICAL DEMANDS, WORK ENVIRONMENT, Telecommute, EEO Statement. Thus we can allocate: - Requirements: Knowledge, Experience (years), Education, Physical Demands, Work Environment, Telecommute. - Skills: Skills and Abilities (maybe combine). Actually the heading Skills is for skills; Abilities could be considered skills as well. We'll put both under Skills. - Qualifications: The introductory sentences: "To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment." That seems appropriate. Now we need to output HTML fragment with headings and content. We must not include markdown fences. We'll produce something like:

  About the role

  ...

  Responsibilities

  • ...
  ...

  Requirements

  • Knowledge: Experience using database management systems and other common office computer applications including word-processing, spreadsheet, email and browser applications.
  • Education: Bachelor’s degree required.
  • Years of Experience: 5 years of experience or equivalent in athletic marketing, business marketing, or related field.
  • Physical Demands: Considerable time is spent at a desk using a computer terminal. Will be required to travel to other buildings on the campus. Will be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
  • Work Environment: Typical office environment. Mostly indoor office environment with windows. Offices with frequent interruptions. Frequent attendance at athletic events outside. Frequent events attended evenings and weekends.
  • Telecommute: Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

  Skills

  • Demonstrated interpersonal and communication skills, written and verbal.
  • Ability to work effectively with internal constituents, particularly senior staff, coaching staff and other appropriate University staff.
  • Ability to work effectively with external constituents, particularly donors and corporate sponsors.
  • Capable of working both independently and as a team member; results oriented; self-starter.
  • Demonstrated ability to handle confidential information with discretion.

  Qualifications

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred. This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

  Pay

  Hiring Range: $91,800-$114,785 annually. Compensation will be based on education, experience, skills relevant to the role, and internal equity. Pay Frequency: Annual.

  We need to ensure we didn't miss any responsibilities content. Let's extract the responsibilities block fully. The text after "ESSENTIAL DUTIES AND RESPONSIBILITIES Marketing, Revenue Strategy, Fan Engagement, and Game Presentation" then a long paragraph. Let's copy it and split into sentences. I'll copy the block: "Develop, implement, and evaluate annual department-wide marketing, promotional, fan engagement, and revenue-support strategies, with primary responsibility for men’s and women’s basketball and oversight of plans for assigned programs. Lead the Athletics marketing team in translating departmental priorities into coordinated campaigns, promotional calendars, game-presentation plans, and measurable audience and revenue goals.Lead digital advertising strategy across paid social, display, search, retargeting, and emerging channels, including audience targeting, budget allocation, campaign execution, testing, and performance optimization.Direct email-marketing strategy in collaboration with Ticket Sales and Operations, using audience segmentation, automation, testing, and performance analytics to support season tickets, mini-plans, group sales, premium hospitality, single-game tickets, renewals, and fan-engagement initiatives.Direct integrated marketing campaigns designed to increase attendance, ticket sales, premium hospitality revenue, group sales, fan acquisition and retention, student engagement, and brand awareness.Collaborate with Ticket Sales and Operations to develop campaign strategy, product positioning, offers, sales timelines, and customer journeys that support ticket-revenue and attendance goals.Use CRM data, audience research, customer behavior, sales trends, and campaign analytics to evaluate performance, improve marketing effectiveness, and identify opportunities for revenue and audience growth.Provide strategic and operational leadership for game presentation and the in-venue fan experience, including team introductions, promotional elements, student activations, sponsor integrations, entertainment, recognitions, and premium fan experiences.Oversee the development and execution of game-day rundowns, public-address scripts, timing protocols, pregame activities, National Anthem performances, honorary recognitions, and promotional and corporate-partner activations.Assign and direct marketing staff, game-day personnel, and external partners responsible for campaign execution, event production, promotions, and fan-engagement activities.Responsible for writing the game day public address scripts that include game day timing protocol and corporate sponsor activations.Collaborate with Communications, Creative Services, Ticketing, Development, Corporate Partnerships, and external partners to develop and execute cohesive marketing, revenue generation, digital advertising, email marketing, and fan engagement strategies for Men’s and Women’s Basketball and assigned programs.Establish performance measures and regularly communicate marketing, attendance, revenue, and fan-engagement results to Athletics leadership and relevant departmental partners. Contact and Liaison Responsibilities Oversee day-to-day fan engagement, game presentation, and event experience operations, establishing priorities, service standards, staff assignments, and execution plans. Provide strategic oversight and direction for Santa Clara Athletics fan engagement and spirit initiatives, including the Pep Band, Dance Team, Mascot Program, Bucky’s Kids Club, student promotions team, and other fan experience programs.Serve as the primary liaison to assigned spirit groups, student organizations, campus departments, and external partners to support Athletics marketing, fan engagement, and revenue generation initiatives.Represent Santa Clara University