Assistant Director, Marketing & Fan Experience, Athletics

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country.” UC's momentum includes anchoring the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and membership in the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio.

About The Department

The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson, and Major League Baseball legend Sandy Koufax are among the luminaries who have competed as Bearcats. In 2023, the Bearcats joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs. Off the field, UC student-athletes collectively posted a school-record 3.54 GPA in the Fall of 2025. UC Athletics' mission is to connect the community, enhance the university, and impact the lives of student-athletes as they prepare to change the world on and off the field.

About the role

The Assistant Director of Marketing and Fan Experience (Program Coordinator) will deliver a world-class experience for fans and manage a diverse range of marketing duties with a focus on generating revenue and increasing attendance at athletic events while following University of Cincinnati and departmental policies, NCAA Division I, and Conference bylaws and regulations.

Responsibilities

• Manage and implement all marketing and promotional plans for assigned sports (with a strong focus on baseball and volleyball), including ideation and execution of digital marketing campaigns.
• Support fan experience elements for football, men’s basketball, and other sports as needed, including tailgating, open houses, spring games, pep rallies, etc.
• Create strategies, build relationships, and implement fan experiences to positively differentiate live home events from watching on television, enhancing fan engagement and increasing attendance at assigned sports, specifically through student, youth, family, and community outreach efforts.
• Develop and implement creative, innovative, and impactful ideas for fueling the intensity of interest in Bearcats athletics.
• Assist in management of the student capstone and internship programs (Bearcats Marketing Association).
• Assist in management of student applications focused on driving student attendance and rewards.
• Participate in revenue-generating initiatives, including student season ticket sales.
• Support the day-to-day operations of the marketing department.

Requirements

• Bachelor's Degree.
• Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
• One (1) year of program coordination experience.
• This position requires some evening and weekend hours.

Benefits

UC offers an exceptional benefits package designed to support well-being, financial security, and work-life balance. Eligibility may vary by position and FTE status. Highlights include:

• Comprehensive Tuition Remission: UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
• Robust Retirement Plans: Choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.
• Real Work-Life Balance:
  • Generous vacation and sick time.
  • 11 paid holidays and additional end-of-year paid time off (Winter Season Days).
  • 6 weeks of paid parental leave for new parents.
• Additional Benefits:
  • Competitive salary based on experience.
  • Comprehensive health coverage (medical, dental, vision, prescription).
  • Flexible spending accounts & wellness programs.
  • Professional development & mentorship opportunities.