Associate Analyst, Insights, Data & Intelligence

About the role

The Business Insights, Data & Intelligence (BIDI) team at Burson sits at the heart of our work, turning data into strategic insight that drives storytelling, campaign performance, and business outcomes. We support some of the world’s most recognizable global brands, including The Coca-Cola Company, Verizon, and Google.

Responsibilities

• Support social listening, media monitoring, and reporting initiatives across a portfolio of global brands.
• Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across social and digital platforms.
• Learn and utilize industry-leading tools such as Brandwatch, Sprinklr, and NewsWhip to uncover actionable insights tied to brand reputation, campaign performance, sustainability, and corporate communications initiatives.
• Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients.
• Aid in developing recurring reports, dashboards, and performance analyses to measure brand health and campaign impact.
• Maintain an eye on online conversations and media trends surrounding brand, industry, and corporate topics in real time.
• Partner with cross-functional teams across strategy, creative, media, and communications in a fast-paced agency environment.
• Gain exposure to both agency operations and client-facing work while developing analytical and storytelling skills.

Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.
• Internship or hands-on experience in PR, marketing, social media, analytics, communications, or digital strategy preferred.
• Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.
• Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.
• Comfortable learning new technologies and navigating a dynamic, fast-paced environment.
• Collaborative mindset with a willingness to learn, contribute ideas, and work across teams.
• Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.
• Additional language fluency in Spanish, Portuguese, or French is a bonus.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.
• Internship or hands-on experience in PR, marketing, social media, analytics, communications, or digital strategy preferred.
• Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.
• Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.
• Comfortable learning new technologies and navigating a dynamic, fast-paced environment.
• Collaborative mindset with a willingness to learn, contribute ideas, and work across teams.
• Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.
• Additional language fluency in Spanish, Portuguese, or French is a bonus.

Skills

• Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.
• Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.
• Comfortable learning new technologies and navigating a dynamic, fast-paced environment.
• Collaborative mindset with a willingness to learn, contribute ideas, and work across teams.
• Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.
• Additional language fluency in Spanish, Portuguese, or French is a bonus.

Benefits

Burson offers a competitive benefits package, including professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation, and packages designed to reward and retain top talent. Click here for more details: https://mybenefits.wpp.com/public/welcome.

Pay

The base salary for this position at the time of this posting may range between: $35,000—$75,000 USD.

Schedule

This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta-based candidates. Relocation assistance will be available for candidates open to relocating to Atlanta.