Associate Account Manager, Retail Media
Good Peeps is a modern retail media agency built for the way brands grow today. We partner with emerging and established CPG brands to connect digital and physical retail, helping them show up, stand out, and sell more wherever shoppers are. We work across every major retail media network, and we go further than media: broader marketing strategy, 360° budget planning, and the growth opportunities most agencies miss. We believe great ideas happen when smart, kind humans solve hard problems together, and we bring that energy to every client relationship, meeting, and launch.
About the role
We're looking for an Associate Account Manager who already speaks retail media. You'll run a full portfolio of CPG accounts, from fast-moving challenger brands to enterprise, become the deep expert on every one, and build the kind of relationships that make clients want to pick up the phone first. Think of this role as the mitochondria of your pod: the source of energy and knowledge that powers every account. Our Data and Media teams handle much of the hands-on-keys execution, but you own the strategy, the client, and the full picture, and you can answer for any part of the business at any moment. This isn't a role where we teach you the platforms. You've run campaigns on Instacart, Walmart Connect, Roundel, KPM/8451, DoorDash, or Criteo. You know why a ROAS number can be misleading and what to do when a client tells you about a launch two days before a reset. As your accounts grow, you'll mentor associates and coordinators and grow into leading a pod of your own. If that's you, and you actually enjoy the rhythm of agency life, we want to meet you.
Responsibilities
- Own the Strategy: Build and defend the retail media strategy for your brands in collaboration with the Media Lead: channel mix, budget allocation, promo calendars, and new item launches. Plan and optimize with our Data and Media teams across Instacart, Walmart Connect, Roundel, Criteo, KPM/8451, DoorDash, WFM Amazon Ads, Ibotta, and more. Own 5‑, 6‑, and 7‑figure monthly budgets. Know the pacing and the ROAS, and bring the re‑forecast recommendation before the client asks for it. Run digital shelf planning and execution across your clients: PDPs, brand pages, review programs, display refreshes, copy optimizations and new launches. Tell clients what to do next, not just what happened last month.
- Own the Client: Be the day‑to‑day contact and account expert for your portfolio. You know the brand, the strategy, the platforms, and the performance in and out, even if you’re not always hands‑on‑keys. Build trust and real relationships with marketing leads, brand managers, C‑suite executives, and cross‑agency partners. Lead weekly and monthly calls in collaboration with your Media Lead. Drive the conversation, don't just take notes. Turn client priorities into clear briefs for Data and Media, then stay close enough to answer anything in real time. Write recaps and reporting reviews