Associate Account Executive

About the role

A Bit About Us
GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

Learn more at .
A Bit About You
We are looking for a highly motivated, adaptable, and data-minded Associate Account Executive to join our NYC sales team. This is a unique, fast-track hybrid role designed for a junior seller who wants the best of both worlds: immediate exposure to high-level strategic selling and a foundational seat at the table in driving our new business engine.

Responsibilities

• Act as the primary, seamless point of contact for established, mature, and large-scale client accounts during designated team leaves of absence.
• Assist clients in client responses, RFP answers, client meetings, and providing high-touch strategic recommendations to maximize their success.
• Partner with Account Executives during high-volume RFP seasons and peak holiday windows to ensure rapid, high-quality turnarounds.
• Drive the data strategy for a critical new business project by conducting deep-dive research in Winmo and internal tools to map brand prospects to their agencies and leverage existing leadership connections.
• Build highly targeted, actionable lead lists and source market intel to help the sales team prioritize our highest-value, most engageable prospects.
• Analyze and assess the growth and revenue potential of incoming inbound clients and new prospects.

Requirements

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• 1–3 years of experience in sales or sales adjacent roles (closing, pitching, or high-level relationship management preferred; moving beyond standard SDR/outbound-only work).
• Experience with or a strong willingness to learn sales intelligence tools (e.g., Winmo, Salesforce, LinkedIn Sales Navigator) for deep-dive manual research.
• A "no task too small, no challenge too big" mindset. You are equally energized by pitching a major client and doing the data work behind the scenes to find the next major client.
• Exceptional written and verbal communication skills, with the maturity to interface with large-scale, established books of business.

Qualifications

Our values
At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Skills

Skills
While not required, having the following skills would be beneficial:

• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills.
• Ability to manage multiple tasks and priorities simultaneously.
• Proficiency in Microsoft Office Suite.

Benefits

At GroundTruth, we offer a comprehensive benefits package, including:

• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Educational and coaching reimbursement program
• Daily lunch credit when working in-office
• Stocks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Pay

$75,000 - $90,000 base salary, 15% bonus ($86,250 - $103,500 OTE)

Schedule

Remote (USA)