Associate 2 Brand Manager

Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.

About the role

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities

• Reporting to the Head of Marketing, supporting the development and execution of go-to-market campaigns for game launches.
• Assisting with overall campaign strategy, product and brand positioning, target audience analysis, competitive research, creative reviews, asset tracking, and brand marketing budget administration.
• Collaborating closely with a wide range of internal cross-functional teams and external partners to support high-quality creative execution and execute unified launch campaigns.
• Collaborate within the marketing team to work with cross-functional teams (e.g., product, QA, publishing) and external creative and media agencies to support brand initiatives and execute go-to-market strategies for game launches that meet or exceed sales targets.
• Assist in developing product and brand positioning aligned with current audience insights, behaviors, and attitudes.
• Support the creation and production of campaign materials (e.g., key art, trailers, advertising, digital, social, and promotional assets), including routing briefs, agency research, and tracking deliverables across internal and external teams.
• Assist with managing and tracking brand marketing campaign budgets, processing purchase orders, and maintaining spend