Assoc. Dir., Marketing Operations ONC
Merck · North Wales, PA · 3 days ago
Marketing$129k–$203k/yrFull-time
Key Responsibilities
- Collaborate and help drive the Field Effectiveness Strategy and translate brand objectives into measurable field performance goals, programs, and roadmaps.
- Assist in design, implement, and continuously improve field KPIs, and dashboards; lead territory performance and resource reviews and partner with Sales Leadership to ensure plan alignment and execution.
- Partner with analytics teams to deliver and operationalize actionable field insights, using data to identify underperforming segments/territories and design targeted interventions (coaching, incentives, routing).
- Enable and evolve Field capabilities working with stakeholders to address specific needs for the business.
- Leverage field insights to shape the Field Sales Analytic and Execution Tools and productivity-tool roadmap, translate workflows into requirements, prioritize requests with cross-functional partners, and drive adoption and continuous improvement.
- Align sales leadership, brand team, analytics, and operations to secure Field Effectiveness buy-in; lead and coordinate change management, executing communication, training, and adoption plans.
- Set priorities and build team capability and partner with Sales Leadership to influence program/vendor spend, training, and tool investments to maximize impact and utilization.
- Ensure all work and analytics comply with relevant regulations and company policies.
Qualifications & Experience
- Strategic planner with strong customer-centric field experience, strong cross-functional influence, analytic competency to set action-driven KPIs;
- Strong communicator with proven people leadership, communication, and change management experience.
Qualifications
- Minimum Requirements: Bachelor’s degree (BS or BA) or a high school diploma with at least 4 years of relevant work experience which could include: professional sales, experience in marketing, military, or healthcare/scientific field (pharmaceutical, biotech, or medical devices); 5+ years of experience in pharmaceutical commercial operations, oncology, sales planning, or related roles; Strategic planner who translates commercial/medical priorities into field programs; Strong cross-functional influence; Analytics literacy to set KPIs and drive action; Excellent communication and compliance awareness.
Preferred Qualifications
- Hands-on analytics (Thoughtspot, BI/Excel)
- Launch or therapy-area experience
- Incentive/compensation familiarity
- Multi-market rollout experience
- Vendor/budget influence
- Omnichannel/digital engagement skills
- ROI/business case development