Assistant Visual Manager - Palo Alto

About the role

The Assistant Visual Manager (AVM) is a hands-on leader and brand ambassador who supports the management team in delivering commercial success while ensuring exceptional customer and team experiences.

This role combines the responsibilities of an Assistant Store Manager with Visual Merchandising leadership, acting as a commercial leader in store, responsible for driving and executing the brand’s visual strategy in a way that supports trade, enhances customer experience, and maximizes sales.

Responsibilities

• Lead from the shop floor, setting clear expectations and role clarity across FOH and BOH.
• Inspire and motivate through fair, consistent, values-led leadership.
• Foster a collaborative, accountable, and solution-focused culture.
• Coach and develop the team through regular feedback, one-to-ones, and in-the-moment support.
• Provide clear priorities during trading and non-trading periods.
• Delegate effectively across service, VM, and operations.
• Build a confident, capable team delivering consistently high standards.
• Champion a customer-first mindset, ensuring service is never compromised by tasks.
• Deliver a consistent and elevated service experience across all interactions.
• Maintain strong, visible presence on the shop floor, especially during peak trading periods.
• Ensure the store is always customer-ready, balancing service, product, and visual priorities.
• Set clear expectations on prioritising customers over operational tasks.
• Embed product storytelling to drive engagement and conversion.
• Execute VM strategy in line with brand guidelines across windows, mannequins, and shop floor.
• Ensure strong product placement and impactful visual storytelling.
• Adapt displays based on trading patterns, customer behaviour, and product performance.
• Communicate clearly on launches, deliveries, and VM priorities.
• Maintain a visually strong, commercially relevant, and customer-ready environment.
• Own product flow from BOH to shop floor, ensuring availability and strong presentation.
• Oversee replenishment from stockroom, including cupboards, drawers, and windows.
• Analyse sales, product performance, and inventory to inform decisions.
• Translate KPIs into clear, actionable priorities for the team.
• Ensure visibility and replenishment of bestsellers and key items.
• Partner with BOH teams to review stock levels, sell-outs, and opportunities.
• Share insights and reporting with Store Manager and VMM.
• Lead daily operations including Daily Planner, morning setup, and replenishment routines.
• Oversee stock processing (delivery, hanging, steaming, tagging, replenishment).
• Maintain high standards across shop floor and stockroom (clean, organised, safe).
• Supervise team during peak periods to ensure service and VM standards are upheld.
• Investigate stock discrepancies and support loss prevention initiatives.
• Step into duty management including opening and closing as needed.
• Ensure compliance with operational policies, health & safety, and uniform standards.
• Support planning and execution of launches, campaigns, and seasonal rollouts.
• Ensure store readiness for deliveries, VM updates, and launches.
• Coordinate with BOH and shop floor teams for smooth execution.
• Deliver product briefings, training, and ongoing coaching.
• Enable confident styling advice and brand storytelling.
• Encourage cross-training across FOH and BOH to build flexibility.
• Partner with Head of Retail, VMM, Retail Operations, Training, Logistics and other key cross-departmental partners such as Brand and Marketing.
• Ensure alignment across commercial, operational, and visual priorities.
• Act as a key link between shop floor and central teams.
• Provide feedback on product performance, VM execution, and operations.
• Support continuous improvement through clear communication and insight sharing.

Qualifications

• Minimum 3 years’ experience in retail leadership, ideally across operations and visual merchandising.
• Proven ability to analyse data, product performance, and inventory.
• Strong commercial awareness with the ability to link visuals to sales performance.
• Highly organised with strong operational and prioritisation skills.
• A strong interest in the fashion industry, with a focus on styling and brand storytelling.
• Experience in a fast-paced, high-volume retail environment.
• Proficiency with POS, CRM systems, and retail reporting tools.
• Agile, adaptable, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environment.