Senior Visual Manager

About the role

Reporting to the Vice President of Stores and Operations, the Senior Visual Manager owns the visual identity of SNIPES stores across the US, translating brand strategy, cultural moments, and seasonal campaigns into VM direction that brings product to life across all merchandise classifications: footwear, apparel, and accessories across our fleet of 365+ stores. This role sits at the intersection of Merchandising, Marketing, and Store Operations, turning strategic concepts into clear, executable in-store guidance that reflects sneaker and streetwear culture at the store level, and helps bring SNIPES' mission and vision to life in every store. The Senior Visual Manager will lead a team of visual professionals. This is a corporate leadership role for someone who thinks like a merchant, designs like a stylist, and communicates like an operator, able to build a national VM strategy and write a directive so clear that a store team in any market can execute it flawlessly.

Responsibilities

• Strategy & Brand Storytelling
  • Own the seasonal and campaign VM strategy (e.g., Back-to-School, Holiday, Air Max Day, brand launches) from concept through fleet-wide execution
  • Translate brand partnerships and cultural moments (Nike, Jordan, streetwear collabs, Exclusives, shop-in-shop concepts) into compelling, on-brand store environments
  • Partner with Marketing and Merchandising leadership to ensure VM reinforces campaign narratives and product priorities
  • Develop and deliver clear, actionable visual merchandising directives aligned to seasonal priorities and product strategies
• Cross-Functional Partnership