Assistant Vice President, Marketing, L'Oréal Professionnel, Hair Care, Styling & Beauty Tech

About the Role

L'Oréal Professionnel Hair Care, Styling, and Beauty Tech is seeking an Assistant Vice President (AVP) of Marketing to drive strategic development and execution of US marketing programs. This role focuses on growing market share and brand equity for the flagship Care and Styling portfolios, as well as the Beauty Tech vertical. The AVP will own the strategic brand vision and P&L performance across a multi-channel distribution ecosystem, requiring an entrepreneurial and innovative mindset to challenge traditional marketing approaches and accelerate growth in hair care.

Responsibilities

• Strategic Business Growth & Portfolio Acceleration
  • Architect and execute the strategic roadmap to scale L'Oréal Professionnel's consumer local business through disruptive launch strategies and commercial optimization.
  • Set the overarching growth strategy and brand vision for L'Oréal Professionnel Hair Care and Styling in the US market, aligning with global brand guidelines and local division objectives.
  • Lead a cohesive omni-channel strategy that harmonizes professional accounts (SalonCentric) and consumer local channels to maximize customer acquisition.
• Modern Media & Brand Engagement Strategy
  • Collaborate with internal Media and Brand Engagement teams to develop and execute high-impact media and advocacy strategies, ensuring optimal return on ad spend (ROAS) and a modern brand footprint.
  • Push boundaries of traditional campaigns by integrating PR, influencer advocacy, experiential activations, and social-first content to build consumer love and professional trust.
  • Partner with the Global DMI team to adapt and localize global innovations and brand initiatives for the US market.
• Claims, Legal & Artwork Navigation
  • Oversee and manage the product claims and packaging artwork approval processes for the US market.
  • Act as a strategic mediator between the Global DMI team and local US Claims, Regulatory, and Legal departments to secure competitive and legally compliant marketing claims.
  • Balance risk and competitiveness to advocate for impactful US marketplace claims while mitigating legal risks.
• Financial Optimization & Operational Excellence
  • Oversee the P&L for Hair Care & Styling categories, managing media spend, promotional investments, and budget allocations to maximize ROI.
  • Partner with Demand Planning to build accurate sales forecasts, monitor inventory targets, and adjust trends based on local consumer channel growth.
  • Lead pricing strategies and SKU rationalization efforts to maintain healthy margins while meeting strategic retail account demands.
• Team Development & Cross-Functional Orchestration
  • Direct, coach, and develop a team of marketers, fostering a collaborative and psychologically safe team culture.
  • Serve as a central hub for collaboration among key internal stakeholders (DMI, Finance, Sales, Digital, Creative, and PPD HQ) to ensure seamless project execution.

Requirements

• Minimum 7–10 years of progressively responsible experience in strategic marketing, brand management, or product management, preferably within the beauty, cosmetics, or CPG industry.
• Proven track record as an out-of-the-box thinker with an entrepreneurial spirit, comfortable taking calculated risks and scaling businesses rapidly.
• Experience navigating complex legal and claims validation environments, with strong negotiation and influencing skills to align global creative output with local legal parameters.
• Deep understanding of the professional beauty industry/salon environment and consumer prestige retail landscapes (e.g., Sephora, Amazon).
• Strong fluency in modern digital media, social media trends, influencer advocacy, CRM strategy, and e-commerce growth drivers.
• Exceptional financial and analytical acumen with experience managing category P&Ls, budgets, forecasting, and pricing strategies.
• Superior communication, storytelling, and presentation skills, with a demonstrated ability to influence senior leadership on local and global scales.
• Ability to travel domestically periodically.

Benefits

• Comprehensive medical, dental, and vision benefits.
• 401(k) and pension plan.
• Hybrid work policy: 3 days in-office at 10 Hudson Yards, NY, and 2 days remote.
• Flexible time off, including paid company holidays, vacation days, Vacation Buy Program, volunteer time, Summer Fridays, and more.
• VIP access to the internal employee shop for heavily discounted beauty products.
• Monthly mobile allowance and access to wellness programs.
• Unlimited access to digital learnings, mentorship programs, and executive development paths.

Pay

Salary range: $147,100 – $213,300, based on work experience, education, and skill level.