Assistant Vice President of Marketing

For our client, we are seeking a Assistant Vice President of Marketing to join the team of a leader in the Healthcare space. This role will guide marketing strategy across a national portfolio, with a strong focus on lead generation performance and conversion improvement. The position partners closely with marketing leadership and cross-functional stakeholders to align marketing efforts with occupancy and NOI goals. It also calls for a strategic leader who can mentor team members, interpret performance data, and help strengthen marketing ROI across multiple locations. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $125,000 – $150,000 annually Responsibilities Partner with marketing leadership to oversee key initiatives for lead generation performance Implement high-impact strategies to improve lead quality and conversion rates Serve as a trusted advisor on marketing strategies aligned with occupancy and NOI goals Mentor and support marketing team members in executing effective strategies Collaborate on strategic initiatives to enhance community lead generation efforts Monitor and analyze lead generation performance trends for data-driven decision-making Work cross-functionally to identify performance gaps and improve marketing ROI Qualifications Bachelor's degree in marketing or a related field 10+ years of experience in paid media or digital strategy Preferred experience in senior living, healthcare, real estate, or agency settings Minimum of 8 years in analysis and reporting, translating data into actionable insights Deep understanding of integrated marketing channels, including digital and traditional platforms Experience in lead generation environments and managing multi-location businesses Benefits Remote work flexibility with a performance-based annual bonus of up to 20% Travel requirements of approximately 10%-20%, with a typical schedule of 8:00 AM-5:00 PM EST Opportunity to mentor and develop marketing team members Engagement in high-level strategic initiatives across a national portfolio Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.