Assistant Professor of Digital Consumer Insights/Strategy

San Diego State University's Marketing Department at Fowler College of Business invites applications for a tenure-track assistant professor position in Digital Consumer Insights and Strategy, beginning August 18, 2027.

About the Role

The successful candidate will demonstrate experience in and/or commitment to teaching, possess a strong research interest and capability, and show potential for professional growth. This includes regular publication in quality, refereed journals, participation in professional conferences, and an active, innovative research agenda. Candidates must also interact effectively with the business community.

The Fowler College of Business is one of the nation's oldest and largest AACSB-accredited business schools, with significant regional, national, and international impact. The Marketing Department's faculty are active in research areas including consumer behavior, marketing management, strategy, and sales management, with expertise in experience design, sensory marketing, digital marketing, marketing analytics, societal impact, and sustainability. Their research has appeared in leading journals such as Journal of Marketing, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, and Journal of Consumer Research.

Responsibilities

• Develop and maintain a vigorous, independent program of research, scholarship, or creative activity.
• Teach graduate and undergraduate courses in marketing, with a focus on digital consumer insights and strategy.
• Engage in campus and professional service activities.
• Demonstrate commitment to inclusive excellence through past accomplishments and/or future plans in at least two of the "Building on Inclusive Excellence" criteria.

Requirements

• Doctorate in Marketing or a related field, with all degree requirements completed before the first day of the Fall 2027 semester.
• A record of original research, scholarly, or creative accomplishments.
• Demonstrated capacity to develop a strong research agenda and teach effectively at both graduate and undergraduate levels.

Preferred Qualifications

• Demonstrated expertise in the discipline and its methodologies.
• Record of publications, presentations, and/or funding.
• Proficiency in interdisciplinary and collaborative approaches to research, scholarship, or teaching.
• University-level teaching experience, particularly with students from diverse backgrounds.
• Demonstrated interest in relevant service to the university, community, and profession.
• Engagement in service or research with diverse populations in higher education.
• Understanding of the mission and goals of the academic unit and SDSU.

Pay

The minimum salary for this position is based on the current CSU salary schedule. The anticipated salary range is $140,000 to $147,000, with placement determined by the selected candidate’s qualifications and experience. Salaries higher than the published maximums may be offered in limited circumstances.

Benefits

San Diego State University offers a comprehensive benefits package that constitutes a major portion of total compensation. For more details, visit the SDSU benefits page.