Assistant Media Planner

Responsibilities

• Assist in researching target demographics, market trends, and media opportunities to inform media planning strategies.
• Support the development of comprehensive media plans, including media objectives, strategies, tactics, and budget allocations.
• Collaborate with Media Planners to negotiate and purchase media placements across various channels, including digital, print, broadcast, out-of-home, and emerging media platforms.
• Cook up with media vendors and partners to secure optimal placement opportunities and negotiate competitive rates.
• Aid in the preparation of client presentations, media proposals, and campaign performance reports.
• Monitor and analyze media performance metrics, such as reach, frequency, GRPs, CPMs, and ROI, to evaluate campaign effectiveness and optimize future strategies.
• Stay updated on industry trends, media technologies, and consumer behavior to identify new opportunities for innovation and optimization.
• Provide administrative support, including maintaining media schedules, organizing campaign documentation, and managing billing and invoicing processes.
• Contribute to cross-functional collaboration and brainstorming sessions to develop integrated marketing solutions that align with client objectives.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, or related field.
• Previous internship or work experience in media planning, advertising, or marketing preferred.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both written and verbal, with the ability to articulate ideas and present findings effectively.

Pay

$50,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.