Assistant Manager – Research and Insights

Duties and Responsibilities

• Support business and client initiatives with research and insights on varied topics including sponsorship category research, fan insights and consumer behaviors
• Create local market strategies by creating individual market sports profiles
• Develop in-depth league, team, and athlete analyses including pre-and post-sponsorship evaluation
• Translate data into actionable insights for internal stakeholders and clients
• Serve as thought leader on consumer insights related to our clients business, cultural trends and behavioral shifts
• Aid in the creation of measurement programs for clients including dashboard development and optimization recommendations to maximize performance
• Manage custom primary research projects for clients including measurement of awareness, perceptions, attitudes, and buying behaviors among targeted fans/consumers
• Serve as a resource for industry trends, sponsorship news and activity relating to client categories and competitors
• Build high-trust relationships that foster growth across client teams and new business

Experience/Skills Required

• Bachelor’s or Master’s degree from a four-year college or university in a related field of study
• 1-2 years of related experience in sports/sponsorship/consumer insights
• Ability to quickly learn syndicated data resources and survey programming tools
• Capacity to translate and present raw data into insightful takeaways
• Microsoft Office proficiency including Excel and PowerPoint with the ability to create eye-catching graphs, charts, and tables
• Self-motivated with the ability to prioritize and manage several projects for multiple clients concurrently
• Effective communication with clients and internal client account teams