Assistant Manager, CRM

Overview1-800Flowers.com, Inc has consistently been at the forefront of innovation and customer experience for the last 40+ years. This exciting and impactful role powers our Loyalty and Retention programs for all the brands within our enterprise, including 1-800-Flowers, Harry & David, Cheryl’s Cookies, Personalization Mall, The Popcorn Factory, Shari’s Berries and more. Hybrid (Jericho, NY or Atlanta, GA Monday -Thursday in-office and remote on Friday) Role SummaryThe CRM Assistant Manager, Email & SMS Activation is responsible for driving revenue performance through the activation of promotional and lifecycle campaigns across Email and SMS. This role assists with the channel activation plan and is accountable for delivering revenue targets by ensuring campaigns are executed flawlessly, launched on time, and continuously optimized.This role partners closely with CRM Strategy, Loyalty, Creative, Analytics, Brand teams, and CRM Operations. While CRM Ops manages technical build and deployment, this role is responsible for ensuring campaigns are set up to perform, measured correctly, and improved through structured test-and-learn. Key ResponsibilitiesRevenue & Performance OwnershipContribute to revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimizationMonitor daily/weekly channel performance and flag risks, opportunities, and actions needed to hit revenue goalsPartner with CRM Strategy and Analytics to identify performance drivers and recommend improvements to targeting, cadence, creative, and offer strategyCampaign Activation & OrchestrationAssist with the activation workflow for Email and SMS campaigns from intake through deployment, partnering with CRM Ops for build, QA, and send executionTranslate campaign strategy into clear activation requirements (audience, personalization, creative specs, timing, channel mix, measurement)Support campaign timelines, stakeholder inputs, approvals, and readiness to ensure launches happen on time and perform as intendedPerformance Reporting & OptimizationDeliver campaign performance reporting and insights across key KPIs (revenue, conversion, CTR, opt-outs, deliverability)Drive continuous improvement through structured A/B testing and optimization of creative, cadence, and targetingSupport improvements to CRM execution processes and ways of working across Email and SMS Qualifications2-4+ years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experienceDemonstrated ability to own and deliver revenue outcomes through CRM channelsStrong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experienceProven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environmentHighly organized with strong project management skills and attention to detailData-driven mindset with ability to interpret results and turn insights into performance improvementseCommerce and/or retail experience preferred The expected salary for this position is $60,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service. Featured benefitsMedical insuranceVision insuranceDental insurance401(k)Disability insurance *Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.