Assistant General Manager of Sales

About the role

The Assistant General Manager of Sales at Golf Ranch is responsible for leading membership growth through daily execution, ensuring every guest is offered the opportunity to join, and maintaining a high standard for guest interactions.

Responsibilities

• Model the energy, professionalism, and accountability demanded from the team
• Own the new hire training process end-to-end: onboarding, shadow shifts, and expectation-setting from day one
• Provide direct, real-time coaching every shift — training, redirecting, and recognizing performance in the moment
• Build a culture where feedback is ongoing and standards are non-negotiable
• Act as the go-to decision-maker when things get busy — solve problems fast, keep the team moving
• Drive Ranch Pass membership growth through daily execution, not occasional effort
• Use performance data to identify trends, celebrate top performers, and sharpen team execution
• Hold the team accountable to a consistent, high-quality sales process that converts guest interactions into lasting membership value
• Own all aspects of Ranch Pass: coaching, communication, retention, and member satisfaction
• Set and protect the standard for every guest touchpoint — from first impression to issue resolution
• Resolve guest concerns quickly and decisively, protecting both the relationship and the brand
• Maintain an environment that reflects Golf Ranch's standards in every detail
• Oversee sales counter operations with full accountability for accuracy and consistency
• Train and hold team members to Golf Ranch systems, SOPs, and daily checklists
• Troubleshoot in real time — tech issues, high-traffic rushes, staffing gaps — without losing pace or quality

Requirements

• 2+ years of leadership experience in a sales-driven environment — hospitality, entertainment, fitness, or membership-based businesses preferred
• A proven track record of hitting and exceeding sales targets, not just managing a team through the motions
• Deep comfort with membership sales conversations — pitching, handling objections, closing, and coaching others to do the same
• Strong communication skills, direct, authentic, and persuasive with both guests and team members
• Familiarity with CRM tools, POS systems, or membership management platforms
• Flexibility to work evenings, weekends, and peak periods; this is an MOD leadership role

Bonus Points

• Background in golf, F&B, or entertainment operations
• Background in membership-based sales models
• Familiarity with sales coaching frameworks and performance accountability systems