Jobs · Marketing · Florida

Assistant Director, Online Student Experience & Pathways

Florida Atlantic University · Boca Raton, FL · 3 wk ago
Marketing$75k–$80k/yrFull-time
We need to output only HTML fragment, using

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only when posting has real specific content. We need to preserve all substantive info, not invent or summarize away detail. Remove boilerplate etc. We need to parse the posting. Key sections: - Position Summary: description of role. Could be "About the role" maybe. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map content accordingly. We have: - Position Summary: description of role, responsibilities, etc. Could be "About the role" (summary) and also "Responsibilities" (list of duties). The posting includes many bullet-like paragraphs describing responsibilities: Enrollment Pipeline & Market Development, Online Student Experience, Out-of-State Student Engagement & Belonging, Pathway & Student Journey Design, Data, Systems & Enrollment Analytics. Those are responsibilities. - Requirements: Minimum Qualifications: Master's degree ... or bachelor's ... etc. Also Preferred: Master's degree in appropriate area and three years of relevant experience preferred. - Qualifications: maybe same as Requirements? But we can treat Requirements as minimum qualifications, Qualifications as preferred? However instruction says use headings for those categories; we can include both if content exists. - Skills: Not explicitly listed; maybe we can infer but we should not invent. So we should not create Skills section if no explicit skills listed. - Benefits: The posting includes "FAU Benefits And Perks" with details: medical, dental, vision, life insurance, flexible spending, EAP, state retirement options, PSLF, sick leave pool, paid time off, personal day, holidays, paid winter break, volunteer day, educational scholarship program, etc. Also link to details. So we can create Benefits section. - Pay: Salary: $75,000 - $80,000 annually. - Schedule: Work Days and Hours: Monday – Friday, 8:00 AM -5:00 PM. Some nights and weekends as needed. Also location: Boca Raton. Could be part of About the role or maybe separate but not required heading. We can include location in About the role paragraph. We must not repeat job title as heading. The job title is Assistant Director, Online Student Experience & Pathways. Not to be used as heading. We must not include Job ID/requisition numbers; none present. We must remove boilerplate: "Apply now to join FAU, where tomorrow begins. For more information on everything FAU has to offer, please visit www.fau.edu/jobs. Note: Current FAU employees must apply as an internal applicant by logging into their existing Workday employee account." Also application instructions, special instructions, etc. We must remove application instructions, special instructions, etc. Also remove EEO etc. Not present. We must preserve all substantive information: responsibilities, qualifications, benefits, pay, schedule. We need to use
  • for any list of duties/requirements/benefits, and

    for prose. Thus: - About the role: a paragraph summarizing the role (position summary). Could be multiple paragraphs? We'll combine into one

    maybe. - Responsibilities: list of duties. We'll create

      with each responsibility as
    • . The responsibilities are enumerated sections: Enrollment Pipeline & Market Development, Online Student Experience "Learning Online in Paradise", Out-of-State Student Engagement & Belonging, Pathway & Student Journey Design, Data, Systems & Enrollment Analytics. Each has sub-bullets. We could break each main responsibility into
    • and inside maybe further detail as separate sentences within the
    • . That's acceptable. - Requirements: Minimum Qualifications: Master's degree ... or bachelor's ... etc. Also Preferred: Master's degree in appropriate area and three years of relevant experience preferred. We'll put as
        items. - Qualifications: maybe we could treat Preferred as Qualifications? But we already have Requirements. Could also have Qualifications heading for preferred qualifications. We'll include Qualifications section with preferred qualification. - Benefits: list of benefits. We'll create
          items. - Pay: salary range. Could be

          . - Schedule: work days/hours.

          . We must not create sections with filler like "commensurate with experience". Not needed. We must not include application instructions etc. Now produce HTML fragment. Let's craft content. About the role: summarise position summary: The Assistant Director for Online Student Experience & Pathways develops and cultivates new enrollment pathways for online programs, focusing on expanding reach to out-of-state traditional-age undergraduate students, including FTIC and transfer. Develops intentional online student experience beyond virtual instruction under "Learning Online in Paradise", fostering belonging, university identity, peer connections, participation in broader FAU experience. Works to create opportunities for online students to connect with campus, traditions, events, etc. Also develops engagement strategies for out-of-state students, maps student journey, designs pathways, uses data analytics, etc. We'll put that in a

          . Responsibilities: list each major area with details. We'll produce

          • ... etc. Let's draft: Responsibilities: - Identify geographic markets, institutions, student populations, and academic interests that present opportunities for sustainable online enrollment growth; develop and implement strategies to establish new enrollment pipelines for FAU's online undergraduate programs, emphasizing out-of-state FTIC and transfer students; develop scalable recruitment models and partnership strategies moving prospective students from awareness to enrollment; collaborate with admissions and marketing partners on targeted communication and recruitment strategies. - Lead the development of "Learning Online in Paradise" as an intentional experience, creating opportunities for online students to experience FAU's location, campuses, traditions, resources, and community while maintaining online flexibility; design engagement opportunities connecting online students with physical campus via orientation, campus visits, signature events, athletics, student organizations, career programming, commencement, etc.; partner with Student Affairs, academic colleges, Career Services, campus recreation, athletics, student organizations, and other stakeholders to expand participation opportunities. - Develop engagement strategies fostering connection, belonging, and university identity among out-of-state online students who remain in their home state; create virtual and regional engagement opportunities connecting online students with peers, faculty, staff, alumni, and broader community (regional meet-ups, community-building events, athletic events, alumni connections). - Map the prospective and enrolled student journey for targeted online populations; identify opportunities to strengthen conversion, onboarding, engagement, and persistence; develop and document workflows coordinating student movement across recruitment, application, admission, onboarding, enrollment, and student success processes; collaborate with university partners to clarify roles, responsibilities, handoffs, communication timelines, and escalation processes; create playbooks, process maps, communication plans, and other operational resources supporting pathway implementation. - Monitor pipeline performance and adjust strategies based on application, conversion, enrollment, and persistence outcomes; utilize student information systems, CRM platforms, enrollment dashboards, and other university technologies to monitor pipelines and engagement; produce regular reports and presentations summarizing trends, engagement activity, outcomes, and improvement opportunities; establish performance metrics for new pathway initiatives and evaluate return on recruitment and engagement efforts. That seems comprehensive. Requirements (minimum qualifications): - Master's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience; OR - Bachelor's degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience. Qualifications (preferred): - Master's degree in appropriate area and three years of relevant experience preferred. Benefits: - Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP). - State retirement options, including tax-deferred annuities and Roth 403(b) plans. - State employees Public Service Loan Forgiveness (PSLF) program. - Sick Leave Pool Program. - Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President’s discretion). - Paid Community Engagement Volunteer Service Day. - Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - tuition assistance after 6 months of full-time employment; for in-unit faculty, may extend to spouses and dependent children (eligibility rules apply). Pay: - Salary: $75,000 - $80,000 annually. Schedule: - Work Days and Hours: Monday – Friday, 8:00 AM - 5:00 PM. Some nights and weekends as needed. We should also include location maybe in About the role paragraph: "Located in Boca Raton, FL." Let's incorporate. Now produce HTML. We must not include any extra text outside HTML. No markdown fences. Let's craft:

            About the role

            The Assistant Director, Online Student Experience & Pathways at Florida Atlantic University’s Center for Online and Continuing Education (COCE) develops and cultivates new enrollment pathways for online programs, with emphasis on expanding FAU’s reach to out-of-state, traditional-age undergraduate students (first-time-in-college and transfer). The role centers on creating an intentional online student experience beyond virtual instruction under the “Learning Online in Paradise” concept, fostering belonging, university identity, peer connections, and participation in the broader FAU community. Located in Boca Raton, FL, the position works to connect online students with campus traditions, events, services, and the university community while also designing engagement strategies for out-of-state students, mapping student journeys, building recruitment pipelines, and using data analytics to drive pathway success.

            Responsibilities

            • Identify geographic markets, institutions, student populations, and academic interests that present opportunities for sustainable online enrollment growth; develop and implement strategies to establish new enrollment pipelines for FAU's online undergraduate programs, emphasizing out-of-state FTIC and transfer students; develop scalable recruitment models and partnership strategies moving prospective students from awareness to enrollment; collaborate with admissions and marketing partners on targeted communication and recruitment strategies.
            • Lead the development of “Learning Online in Paradise” as an intentional experience, creating opportunities for online students to experience FAU's location, campuses, traditions, resources, and community while maintaining online flexibility; design engagement opportunities connecting online students with the physical campus through orientation experiences, campus visits, signature events, athletics, student organizations, career programming, commencement activities, and other university experiences; partner with Student Affairs, academic colleges, Career Services, campus recreation, athletics, student organizations, and other stakeholders to expand participation opportunities.
            • Develop engagement strategies that foster connection, belonging, and university identity among out-of-state online students who remain in their home state; create virtual and regional engagement opportunities that connect online students with peers, FAU faculty and staff, alumni, and the broader university community (regional student meet-ups, community‑building events, athletic events, alumni connections).
            • Map the prospective and enrolled student journey for targeted online populations; identify opportunities to strengthen conversion, onboarding, engagement, and persistence; develop and document workflows that coordinate student movement across recruitment, application, admission, onboarding, enrollment, and student success processes; collaborate with university partners to clarify roles, responsibilities, handoffs, communication timelines, and escalation processes; create playbooks, process maps, communication plans, and other operational resources supporting pathway implementation.
            • Monitor pipeline performance and adjust strategies based on application, conversion, enrollment, and persistence outcomes; utilize student information systems, CRM platforms, enrollment dashboards, and other university technologies to monitor pipelines and engagement; produce regular reports and presentations summarizing trends, engagement activity, outcomes, and opportunities for improvement; establish performance metrics for new pathway initiatives and evaluate return on recruitment and engagement efforts.

            Requirements

            • Master's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience; OR
            • Bachelor's degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience.

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