Assistant Director of Sales - Catering

About the role

The Assistant Director of Sales – Catering serves as a key leader within the Tampa sales organization, supporting the Director of Sales in executing sales strategies, developing talent, driving accountability, and ensuring seamless collaboration across departments.

Responsibilities

• Support the Director of Sales in leading and developing the Tampa sales team.
• Coach, mentor, and hold sales team members accountable to individual and team performance goals.
• Conduct regular one-on-one meetings, training sessions, and performance reviews.
• Aid in onboarding and development of new Sales Event Coordinators and other sales team members.
• Meet or exceed annual revenue sales goals, exclusive of taxes and gratuities.
• Maintain, grow, and defend the existing client base while re-engaging and reviving inactive accounts from previous years.
• Target competitive catering accounts, venue partners, and prospective clients for conversion opportunities.
• Actively prospect and develop new business through networking, referrals, venue partnerships, industry events, and strategic outreach initiatives.
• Manage lead and client account activity, including follow-up, opportunity management, client retention efforts, and cancellations.
• Drive timely lead response and conversion to maximize revenue capture and sales effectiveness.
• Analyze trends and identify opportunities to increase market share, client acquisition, and event revenue.
• Support forecasting and budgeting efforts by providing accurate pipeline and sales performance insights.
• Collaborate with Marketing to maximize lead generation and brand awareness initiatives.
• Create and execute an annual Personal Development Plan focused on leadership growth, sales excellence, professional development, and industry engagement.
• Partner closely with Operations, Culinary, Marketing, and Venue Relations teams to ensure alignment between sales commitments and event execution.
• Lead the weekly Production Meeting for the Tampa market.
• Ensure the Sales team is fully prepared for the weekly Production Meeting and has collaborated with Culinary and Operations partners prior to the meeting date.
• Facilitate proactive collaboration between Sales, Culinary, and Operations teams and drive accountability for follow-up items.

Requirements

• Previous experience leading, coaching, or supervising a sales team.
• Strong understanding of customer relationship management and consultative selling.
• Demonstrated ability to communicate, present, and influence effectively at all levels of the organization.
• Excellent mentoring, coaching, and people management skills.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field.
• Minimum of 5 years of sales experience with at least 2 years in leadership, supervisory, or coaching responsibilities.
• Experience in the catering, hospitality, event planning, or related industry.
• Proven track record of achieving sales goals and developing strong client relationships.

Skills

• Working knowledge of Caterease Catering Software and CRM systems.
• Experience leading cross-functional teams and operational meetings.
• Strong analytical, strategic thinking, and decision-making abilities.

Benefits

N/A

Pay

N/A

Schedule

N/A