Assistant Director of Recruiting & Business Development

About the role

The Master of Engineering Technical Management (METM) Assistant Director of Business Development creates and deploys a strategic plan for recruiting quality working professional students and promoting the professional development courses/programs, professional speaking events, and other sponsored programs.

Responsibilities

• Business Development & Networking (40%)

  • Schedules high-level meetings with decision-makers at target organizations.
  • Actively identifies and generates prospects through strategic sales strategies focusing on customers in target markets.
  • Tracks account metrics such as quality students applied, accepted, and number of professional development programs sold.
  • Performs market/competitive analysis and determines target organizations.
  • Affords assistance in drafting business plans, sales pitches, presentations, reference material, and other documents as required.
  • Affords assistance in the establishment of marketing strategies.
  • Creates, maintains, and reviews a business development budget.
  • Affords assessment of the effectiveness of strategies and recommendations for changes and best practices.
  • Designs, plans, and coordinates the process to generate leads for business.
  • Identifies new business opportunities and partners through the review and prospecting of markets, competitors, and products.
  • Works closely with marketing staff to ensure effective strategy and execution of marketing plan to generate qualified leads.
  • Builds relationships with leaders of target organizations.
  • Establishes and maintains a network of industry contacts through participation in professional/trade associations and other professional networking organizations.

• Professional Development Management (25%)

  • Develops effective strategies to sell online and in-person professional development courses/programs to individuals, associations, and small-big companies.
  • Supports the faculty with the initial logistics, operation and certification of these programs.

• Event Management (15%)

  • Sets up and manages recruiting events to attract leads and applicants.

• Customer Relationship Management (CRM) (10%)

  • Effectively manages and utilizes the CRM system for: campaign creation, lead management and tracking, reporting, and tactical and strategic decision-making.

• Admissions Committee (5%)

  • Serves on the Admissions Committee for the METM program.

• Other (5%)

  • Performs other duties as assigned.

Requirements

• Bachelor’s degree in applicable field or equivalent combination of education and experience.
• Six years of related experience.

Qualifications

• Master's degree in applicable field.
• Experience in industry sales or business development.

Skills

• Outstanding organization, interpersonal, oral, written, and presentation skills.
• Motivated self-starter with initiative, a commitment to lifelong learning, and a willingness to ask questions.
• Ability to multi-task and work cooperatively with others.
• Ability to communicate ideas and concepts clearly and effectively.
• Strong time management skills with the ability to balance multiple, simultaneous priorities while meeting deadlines.
• Knowledge of project management from conception to delivery in a timely manner and on budget.
• High-level of proficiency in computer skills, including Microsoft Word, Excel, PowerPoint, electronic communication, the internet, and web-based applications.
• Meticulous attention to detail, a “can do” attitude, and mental agility to work in a fast-paced environment.